Media Attribution

Measure the real impact of your drive-to-store campaigns on in-store visits

The Media ROI & Attribution module connects your media delivery data to actual store footfall. By comparing exposed audiences with observed visitors, it quantifies the uplift in traffic driven by each campaign.

You gain access to key indicators such as cost per visit, attribution rate, visit uplift, and performance by channel, zone, or creative. This reporting is essential for optimizing media budgets, adjusting targeting strategies, and demonstrating the true effectiveness of your local marketing efforts.

Goals:
Calculate the ROI of your drive-to-store campaigns, compare channel performance, and strengthen your media attribution models.

Budget: based on CPM/lever.