
Technology
Advanced geolocation optimized for drive-to-store journey measurement.
Two solutions are offered depending on your space configuration: GPS data from mobile technology and/or in-store measurement via IlanSense.
The choice of technology depends on several factors: the type of journey, the size of the location, the type of environment, and the type of building access.

IlanSense
IlanSense is a next-generation IoT sensor designed to detect and analyze movement and presence in physical spaces using WiFi and Bluetooth signal capture. This smart device passively and anonymously tracks visitor flows, providing high-precision footfall measurement for retail stores, malls, airports, train stations, and any location with public traffic.
Leveraging contactless signal detection, IlanSense enhances the accuracy of customer journey analytics, physical audience measurement, and drive-to-store attribution. It operates in real time and seamlessly integrates with the behavioral analysis modules of Ilan Experience.
Which setup is best for your point of sale?
City center
Mobile GPS + WiFi Sensor
Retail park or Commercial Center
Mobile GPS
Standalone location
Mobile GPS
Inside a building (shared complex or mall)
Mobile GPS + WiFi Sensor
Mixed-use area (residential + commercial)
Mobile GPS + WiFi Sensor
Transportation hub (train station, airport)
Mobile GPS + WiFi Sensor
Suburban zone
Mobile GPS
Rural or low-density area
Mobile GPS
Not Sure Which Solution Fits Your Space?
Let us help you choose the best setup for accurate data collection.