Comparative Analysis
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The 7 Essential KPIs of Geo Trends
Comparing these KPIs is key to unlocking a competitive edge and boosting customer engagement. By evaluating metrics like market share, attraction, growth, acquisition, retention, passers-by, and visit frequency, decision-makers can pinpoint trends, spot opportunities, and swiftly adapt strategies.
In addition to the 7 core KPIs from Geo Trends, subscribing to In-zone Analytics unlocks access to advanced in-store metrics.
These include deduplicated unique visitor (UV) counts, identification of new visitors, in-store engagement levels, and the analysis of hourly peaks and troughs in foot traffic. This added layer of insight delivers a more precise understanding of customer behavior within physical spaces, empowering more effective operational and marketing actions.
Local Market Share
Yes
Yes
Yes
Attraction Rate
Yes
Yes
Yes
Growth Rate
No
Yes
Yes
Acquisition Rate
Yes
Yes
Yes
Retention Rate
No
Yes
Yes
Passers-by Rate
Yes
Yes
Yes
Visit Frequency
No
Yes
Yes
Frequently Asked Questions
7 Days Report: Offers a weekly snapshot by comparing performance from the last week against the previous week.
30 Days Report: Provides a monthly view segmented by week, allowing for comparison with the previous month
90 Days Report: Delivers a quarterly analysis by comparing the latest quarter’s performance with that of the previous quarter.
Which KPIs are covered in these reports?
All reports include the same 7 essential KPIs:
- Local Market Share
- Attraction Rate
- Growth Rate
- Acquisition Rate
- Retention Rate
- Passers-by Rate
- Visit Frequency
These Geo Trends KPIs are analyzed according to the specific reporting period, ensuring both immediate insights and long-term trends.
These reports are designed for decision-makers and managers who need to monitor the local performance of customer experience at a specific point of sale. They are ideal for quickly identifying trends, spotting opportunities, and making data-driven strategic decisions.
Once you order a report for a specific point of sale, you will receive it within 48 hours, subject to mobile data availability verification.
Yes, the platform allows you to order reports targeted to a specific point of sale, providing tailored insights that help optimize local performance and customer engagement.
Absolutely. The reporting service is an on-demand solution, ensuring you receive the insights you need without continuous monitoring, making it both flexible and efficient.
By comparing KPIs over short-term (7 days), medium-term (30 days), and long-term (90 days) periods, you gain a comprehensive view of performance trends. This allows you to swiftly adjust strategies, improve customer engagement, and maintain a competitive edge in the market.