Mid Term Experience

Mid Term Experience — A 90-day consolidated view of customer journeys.

Mid Term Experience provides a broader view of your performance across the six key customer journeys — Footfall Attraction, Footfall Dynamics, Footfall Share, Customer Acquisition, Customer Loyalty, and Customer Engagement — over a 90-day period. It helps reveal emerging trends, track behavioral shifts, and move beyond short-term fluctuations.

This report is designed for marketing teams, regional managers, network directors, and business analysts who need a stable foundation to guide mid-term decisions, assess campaign performance, and refine retention and acquisition strategies.