Frequently Asked Questions

Monitoring is designed for network heads who need real-time oversight of their monitored points of sale.

By analyzing the key KPIs across all three customer journeys, Ilan Experience continuously measures and tracks the seven main KPIs while detecting anomalies.

Decision-makers receive continuous updates on performance, and when an anomaly is detected, the manager is alerted and has full flexibility to download reports or insights when an internal analysis is scheduled.

With Monitoring, clients pay only for store performance management—an independent strategic intelligence tool that is not tied to sales or loyalty programs.

Through Ilan Experience, up to 90% of customer traffic is monitored, providing a comprehensive and actionable view of store performance.

Geo Trends is a geolocated performance analysis tool that leverages mobile data to measure foot traffic and customer behavior around your locations. It provides insights into market share, catchment area dynamics, and customer flow, helping you optimize your marketing strategies.

In-Zone Analytics uses WiFi and Bluetooth technologies to track visitors accurately within your store or indoor environment. It helps measure customer engagement, dwell times, and the flow of people, providing precise in-store insights to improve customer experience and optimize store layout

Geo Trends focuses on analyzing customer behavior in the surrounding geographic area using mobile data (GPS), while In-Zone Analytics offers more precise indoor tracking through WiFi and Bluetooth technologies. Geo Trends gives insights into external traffic patterns, whereas In-Zone Analytics focuses on in-store visitor engagement.

Ilan Experience is a complete solution that combines both mobile data (Geo Trends) and WiFi/Bluetooth analytics (In-Zone Analytics). It provides a 360° view of customer journeys, covering both indoor and outdoor behavior, enabling businesses to understand and optimize their entire customer experience.

By integrating both Geo Trends and In-Zone Analytics, Ilan Experience offers a comprehensive understanding of customer behavior from the moment they approach your location to their in-store experience. This data helps businesses optimize operations, enhance marketing strategies, and improve customer engagement both online and in-store.

Getting started is easy. Simply reach out to our sales team, and we will guide you through the setup process. Our team will work with you to understand your business needs and provide tailored recommendations to optimize your customer experience.

In Geo Trends, we do not directly collect data. Instead, we purchase journey data from over 500 first-party applications. These apps have obtained user consent to share data from individuals who have installed the applications on their smartphones. This data is anonymized and aggregated to focus solely on behavior and foot traffic insights, ensuring privacy compliance.

In In-Zone Analytics, the data collected is also anonymized. We use WiFi and Bluetooth signals to track visitors' movements inside the store or facility. Consumers are informed of the presence of our IoT system, and they are given the option to opt-out of tracking if they choose. This ensures that we respect user privacy while providing valuable in-store engagement insights.

Geo Trends provides medium accuracy based on GPS data, which is suitable for tracking outdoor movement patterns. In-Zone Analytics offers high accuracy due to the use of WiFi/Bluetooth technologies, ideal for indoor tracking and engagement measurement. Ilan Experience combines both, providing very high accuracy for a complete customer journey analysis.

Retailers, shopping centers, and any businesses with physical locations can benefit from these solutions. They help improve marketing strategies, optimize store layouts, and enhance customer engagement by providing real-time, data-driven insights.

Yes, our solutions can be integrated with various CRM, marketing, and operational systems. Ilan Experience offers API access for seamless integration into your existing infrastructure.