Deep-Dive Analytics to Drive Smarter Decisions

Insights is the dedicated space for advanced, strategic, and predictive analytics within the Ilan Experience platform. Designed for marketing and operational teams, this module delivers custom deep-dive reports that go beyond standard KPIs to address specific business challenges.

Whether you want to understand the average distance traveled by visitors from your primary catchment area, segment customers for targeted marketing campaigns, or assess the performance of geographic zones or retail locations before opening or closing a store — Insights gives you the clarity you need.

Tailored on demand, these analyses provide the strategic intelligence required to make smarter, data-driven decisions.

Standard Insights

  • Incremental Traffic

    Objective: Measure the real impact of a marketing campaign or promotional action on foot traffic.

    What it reveals: By comparing periods with and without media activation, this insight isolates incremental visits generated by your efforts—filterable by location, date, and channel.

    Ideal for: Evaluating ROI and adjusting acquisition strategies.

  • Marketing Attribution

    Objective: Attribute physical visits to specific online or offline campaigns.

    What it reveals: By matching visit data with media activation calendars and formats, this insight allows you to understand which campaigns drove in-store engagement and which ones underperformed.

    Ideal for: Optimizing media mix and justifying marketing investments.

  • Local Footfall Heatmap

    Objective: Visualize and analyze visitor density around points of sale using geospatial data.

    What it reveals: This insight provides a heatmap of foot traffic, showing where your visitors come from and how this varies over time, helping you identify underperforming areas or potential new store locations.

    Ideal for: Store location planning, trade area refinement, or network optimization.
Contact our team