MediaPulse is a cutting-edge offline media analytics solution designed to connect omnichannel ad campaigns to real-world store traffic.
The platform is built around two powerful modules:
MediaPlanning: analyzes in-store traffic from the previous 30 days to identify behavioral trends and determine the most effective media planning strategies.
MediaImpact: measures the incremental foot traffic driven by a campaign during and up to 15 days after its run, delivering a clear view of real offline ROI.
By leveraging actual point-of-sale visitor data, MediaPulse enables agencies to optimize campaign performance, demonstrate tangible results, and drive smarter, location-based media decisions.
