Customer Acquisition

Customer Acquisition — Track how well you attract and retain new customers.

The Customer Acquisition module offers a clear understanding of your store’s performance by analyzing three key metrics: the acquisition rate, which reflects the percentage of new unique visitors during a given period; the churn rate, which identifies how many customers stop returning, signaling early signs of disengagement; and the efficiency index, which measures the balance between acquisition and churn to assess the net health of your customer flow.

Combining current-period analysis with historical trends, this module helps you monitor how acquisition evolves over time, evaluate its long-term impact, and adjust strategies to improve both retention and growth.