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Ilan Experience

Drive pDOOH

Drive pDOOH

€345,00 EUR
€345,00 EUR
Sale Sold out
Taxes included.
Drive pDOOH — Programmatic Out-of-Home

Drive pDOOH qualifies the territory before you select a single panel. It ranks every neighbourhood of your catchment area, assigns it a media posture, profiles the households living there, and exports the perimeters your DOOH platform or your media owner can apply directly to their inventory. Built for media planners, agencies and CMOs buying outdoor locally.

Outdoor is sold by traffic past the panel. But the busiest axis in your city is busy with people driving somewhere else — a panel can deliver a million impressions and reach almost nobody who would ever come to your store. Drive pDOOH replaces audience-past-the-panel with the neighbourhoods that measurably feed your location.

Ready to plan your next outdoor campaign?

Configure your activation

Three postures, one budget

Every neighbourhood in your catchment area receives one posture, derived from its contribution to your traffic and from how that contribution is moving. The postures are not alternatives to choose between — they are three different jobs your budget can be asked to do, and the report quantifies each one so the split becomes an executive decision rather than a guess.

Conquest

Growth capture

Neighbourhoods outside your core that are measurably gaining ground, filtered on a volume floor so a big percentage on a thin zone never attracts panels.

The only source of genuinely additional traffic.

Loyalty

Maintenance

The core that holds. Already captured and already loyal — presence here defends visit frequency and share against competing destinations. Ranked by weight, because what you protect is mass.

Protection of an existing relationship, not a conquest.

Defence

Recovering your own ground

Core neighbourhoods slipping away. They come to you and no one else — the loss is yours, which is precisely why the lever is yours too. Ranked by what the erosion actually costs you.

A decline you can still reverse.

One exception, by design: if your store is a unit inside a shopping centre, the centre — not the store — is the destination. A neighbourhood that stops coming to the centre cannot be brought back by the tenant alone, whatever the message. In that configuration the third posture becomes Exclusion: those perimeters are named, quantified, and taken out of the budget rather than defended. The report applies the right posture automatically, based on the venue you select.

Value proposition

Operational objective

Stop buying panels on the busiest axis and start buying them where your customers actually live.

Included in every report

The household profile of every qualified neighbourhood — how many homes, which income brackets, which age groups. Outdoor is planned on residents, so they are part of the base product.

Platform neutrality

Inventory-agnostic by design. Flow defines the optimal territory; your platform or your media owner selects the faces inside it.

The three questions answered

1

Which neighbourhoods deserve a panel?

Each posture reports its qualified zone count and its share of capturable traffic, alongside the households living in each zone. The recommended posture for the period is stated explicitly, with the reasoning behind it. Flow qualifies the territory; the split between postures remains your arbitration.

2

How far should the campaign spread?

Each posture is delivered on coverage tiers — Performance, Efficiency, Reach — and each tier contains the one before it. Widening coverage never means abandoning the core. Outdoor rewards concentration: a handful of faces held for a long period beats a thin scatter across a whole conurbation, and the tiers let you make that call with numbers.

3

Can the budget hold the presence?

Outdoor works on repetition, and a panel bought for three days is a panel wasted. Set your minimum spend per zone and the report returns how many neighbourhoods your budget can genuinely sustain across your flight dates — before the inventory is reserved, not after the campaign under-delivers.

Inside the report

Postures

The postures, their qualified zone counts and their coverage tiers, with the allocation guidance in plain language.

Geo-planning

Flight dates, budget, minimum spend per zone — and the map of what the campaign actually covers, updating as you move the cursors.

Export

The perimeters themselves: selected zones, ranking and flight window, in the format your platform or your media owner ingests.

Four export formats

The same selection, expressed in whichever geometry your buying route accepts — a programmatic DOOH platform, or the planning desk of your media owner. Choose the most precise format available to you — each step down from polygon widens the perimeter and re-admits territory the postures deliberately left out.

Polygon

The exact boundary of every selected neighbourhood. The only format that carries the selection without loss.

Postal code

Selected zones mapped to postal geography. The format most inventory databases are indexed on.

Radius

Centre point and distance per zone. Convenient, but a circle necessarily re-includes ground the postures excluded.

City

Municipality-level targeting. The fallback where no sub-city inventory breakdown exists.

What you will receive

A brief your media owner can act on directly

The export is built to be handed over, not retyped. Zones, ranking, household counts and flight window travel together, so the perimeter that reaches the planning desk is the perimeter that was analysed.

A face is qualified by the ground it stands on

Flow does not rate individual panels — it qualifies the neighbourhoods, and any face inside a qualified neighbourhood inherits that qualification. Your inventory stays your choice, and the method costs the same whether you buy four faces or four hundred.

The only targeting layer outdoor actually has

There are no cookies on a billboard and no user-level signal to retarget. Geography is not one option among several in outdoor — it is the whole of the targeting. Which makes getting it right the entire game.

A measured territory, not a declared one

Postures derive from observed visitor origins at neighbourhood granularity — not from declared catchment, not from a drawn radius, not from panel projection.

An honest reading

Drive pDOOH defines where to buy. It does not claim what the buying will produce. Any statement of media effect requires control zones — and that is a separate, explicit decision.

Data accuracy

Aggregated, privacy-by-design mobility data. Deduplicated unique visitors at neighbourhood granularity — audience captured, not footsteps counted.

Two options

Two questions that do not always arise. Each is added in the configurator and leaves the structure of the report untouched.

Always-on — the posture outdoor was built for

Neighbourhoods that already send you traffic while a large share of their households have never come. Weakly captured ground, whatever its rank. Outdoor is an awareness medium bought over long periods, so this is the posture most planners arm first on this channel — it adds a reach-and-awareness layer with coverage left to you. The three core postures and their tiers are unaffected if you skip it.

Uplift — incremental measurement

Holds a matched set of neighbourhoods out of the campaign and compares the two groups after the flight, returning incremental visits, uplift percentage and real cost per visit. It must be armed before launch — control zones are withheld at planning time, so Uplift cannot be added to a campaign already running or already finished. It costs coverage: the withheld neighbourhoods receive no panels, and you trade a share of presence for the ability to know what the rest produced. Measurement continues for one month past the last day of activation, long enough to tell genuine remanence from a closing spike.

What Uplift is, and is not: a comparison between exposed and withheld neighbourhoods establishes a measured difference under the assumption that both groups were moving in parallel before the campaign — an assumption the report displays rather than asserts. It is incrementality, not attribution. Flow does not claim to know which panel caused which visit.

Coverage

Available in the configurator

Shopping centres and retail parks, across every market we cover. Select yours by name and the catchment area is built for you — no eligibility check required.

Available on request

Standalone stores and high streets. Eligibility depends on surface area and geographic separation — contact us and we confirm it before you commit.

Delivery & secure access

Delivered within 72 business hours

Your report is built, published and handed over to your team within 72 business hours of payment being received. No quote, no scoping calls, no back-and-forth.

Enterprise environment

Developed and hosted securely within the Microsoft Power BI ecosystem.

Dedicated workspace, unlimited duration

Your data is isolated in a private, encrypted workspace restricted to your authorised staff. No expiry and no recurring access fee — the deliverable is yours.

Licensing requirement

One active Microsoft Power BI Pro license per end user, at the client's expense. Continuous access is guaranteed as long as this license is maintained.

How to order

Drive pDOOH is ordered directly online. The configurator builds your scope step by step and the price adjusts as you go — no quote, no purchase order, no waiting.

  1. Configure your activation

    Select your location, the period to read, your flight dates and your export format. Add Uplift here if you intend to measure the campaign — it cannot be added later. The price updates at every step.

  2. Check out

    Pay online by card or SEPA transfer. Your invoice is issued immediately, and the data queries are triggered the moment your payment clears.

  3. Receive your workspace and your perimeters

    Within 72 business hours, your Power BI workspace is published and transferred to your team — postures qualified, budget feasibility set, perimeters ready to hand to your buying route.

Scope: Drive pDOOH covers programmatic and traditional out-of-home. It defines the optimal territory and produces the perimeters — it does not buy inventory, does not negotiate with media owners and holds no platform account. Panel selection inside a qualified neighbourhood remains yours. Online and door-drop activation are served by the same territorial method under Drive Digital and Drive Print.

The busiest street in your city is full of people driving somewhere else.

Configure your activation and receive it within 72 business hours. Configure your activation
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