Built by practitioners. For the people who know territory.
Twenty years in adtech, martech and geolocation. Three years building Flow — a phygital platform that reconciles physical traffic with digital activation on a single shared territorial layer.
20+
Years of adtech · martech · geolocation expertise
3 years
Building the Flow platform from the ground up
4,000+
Assets available across Belgium, France and Spain
1 layer
Single shared territorial data layer — phygital by design
Twenty years in the field. Three years building the answer.
Ilan Experience was founded by practitioners — not theorists. Over two decades of business development across adtech, martech and location intelligence gave us a front-row seat to one of retail's most persistent structural problems: the disconnect between physical territory and digital activation.
We worked across geolocation platforms, in-store analytics systems, programmatic advertising and marketing attribution. We helped brands, retailers and media agencies build campaigns — and we watched, repeatedly, as budgets were allocated based on assumptions rather than real territorial data. We saw expansion teams and marketing teams making decisions in parallel, from different datasets, with no shared ground truth.
Three years ago, we started building Flow. Not a reporting tool. Not another dashboard. A phygital platform — one that digitalises the physical world through GDPR-compliant mobile data from smartphones, reconciling real physical traffic with digital activation on a single shared territorial layer.
Flow Connect delivers monthly territory intelligence — catchment zones, audience profiles, competitive signals — to expansion managers and network directors. Flow Activate translates that same intelligence into media allocation plans for CMOs, media planners and trading desks. Flow Suite puts both on a single platform, shared across every department that touches territory.
The result is a platform where a retailer's expansion decision and their next media campaign start from exactly the same data.
Three principles. One platform.
Real data. No proxies.
Flow is built on GDPR-compliant mobile data from real smartphones — not modelled estimates, not surveys, not ZIP-code approximations. Every catchment zone, every activation score reflects actual physical movement.
Phygital by design.
We bridge the physical and digital worlds — not as a feature, but as a founding principle. Physical traffic informs digital activation. Media campaigns are validated against real footfall. The loop is closed.
One layer. Every team.
Expansion, operations and marketing working from the same territorial data layer — not three siloed systems producing three different versions of the truth. Flow Suite exists because alignment is not a nice-to-have.
Ready to see Flow in action?
Explore live demo reports on three flagship assets — or contact us to discuss your territory.
Explore demo reports