Zero PII
No cookies, no user identifiers, no personal data of any kind. Aggregated, privacy-by-design mobility data, and nothing else.
MEDIA EXECUTION
Flow Drive
Connect reads the territory. Drive buys it.
A diagnosis that stops at the map changes nothing. Drive takes the same measured reading and turns it into the only thing a media plan can actually use: a ranked list of neighbourhoods, each carrying the job your budget should ask of it — win it, hold it, defend it. Three channels, one method, and a perimeter your platform or your distributor can apply as it stands.
Drive Digital — programmatic, social and mobile
The ranked territory, exported as a targeting file your own DSP loads directly — polygon, postal code, radius or city. Your platform keeps the execution: audiences, bids, creative.
Drive pDOOH — programmatic out-of-home
Outdoor is sold on traffic past the panel. Drive qualifies the neighbourhoods that feed your store instead, and profiles the households living there — because a face is worth what the ground it stands on is worth.
Drive Print — door-drop distribution
Every qualified neighbourhood carries its household count, so the perimeter and the print run become one decision. You brief your distributor with a volume, not an estimate.
Uplift — incremental measurement against withheld control zones — can be armed on any of the three channels. It has to be chosen before the campaign goes live.
THE WORKFLOW
Algorithmic power at the service of your objectivesFrom brief to buying route, in three steps
No manual setup, no guesswork: the territory is already measured when you start.
1PHASE ONE
Geoplanning & Targeting
Rank the neighbourhoods that measurably feed your location and build your spatial plan.
Flow qualifies every zone and assigns it a posture — Loyalty, Conquest, Defence. The split between them stays your arbitration.
2PHASE TWO
Media Deployment
Export your perimeter in the geometry your buying route accepts.
You keep full operational control: load the file into your own DSP, or hand it to your outdoor or door-drop partner.
3PHASE THREE
Incremental measurement
Read the visits generated against neighbourhoods withheld from the campaign.
Uplift returns incremental visits, uplift rate and real cost per visit. It must be armed before launch.
THE THREE CHANNELS
One method, three buying routes
The same measured territory, expressed in the format each channel can use
Available
Drive Digital
Programmatic, social and mobile.
Allocate your budget to the neighbourhoods that measurably feed your store, and export the selection as a targeting file your own DSP can load.
Available
Drive pDOOH
Programmatic and traditional outdoor.
Stop buying panels on the busiest axis. Qualify the neighbourhoods your customers actually live in, with the household profile of every zone.
Coming Soon
Drive Print
Targeted leaflet and catalogue distribution.
Replace the postal round with a perimeter built neighbourhood by neighbourhood — and the household count that turns it into a print run.
Coming Soon
Know what the campaign produced
Uplift withholds a matched set of neighbourhoods from the buy and compares the two groups after the flight. It returns incremental visits, uplift rate and real cost per visit. Note — It is chosen when you build the plan, on any of the three channels. Control zones have to be withheld before launch, so Uplift cannot be added to a campaign already running.
Privacy and Longevity
Privacy-clean by constructionBuilt for a world without cookies
Drive reads aggregated flows at neighbourhood level. Nothing it processes identifies anyone, so nothing it produces depends on consent.
100% coverage
The whole catchment area is addressed, not the consenting share of it. No opt-in erosion, no blind spots.
Future-proof
Cookies deprecate and consent rules tighten. Neighbourhoods do not. The measurement base stays valid regardless of what happens to browser tracking.
