1 1

Ilan Experience

Drive Uplift

Drive Uplift

€95,00 EUR
€95,00 EUR
Sale Sold out
Taxes included.
Drive Uplift — Incremental Footfall Attribution

Drive Uplift isolates baseline store traffic from incremental visits generated by your local campaigns. By holding a matched set of control neighbourhoods out of your plan, it measures the factual increment of in-store visits, proves your real Cost Per Visit (CPV), and quantifies genuine campaign yield. Built for CMOs, media planners, and agencies needing rigorous footfall measurement.

Most footfall measurement counts total visits during a campaign and calls it performance. But your store receives traffic even when you spend nothing. Drive Uplift replaces total footfall with the net incremental visits created exclusively by your campaign, calculated against a statistically matched control group.

Ready to measure the real incremental yield of your campaign?

Configure your measurement

Value proposition

Operational objective

Separate organic baseline traffic from true campaign-driven store visits to calculate real CPV.

Observation & Remanence

Continuous measurement during flight and for one full month post-campaign to isolate genuine lasting uplift from closing spikes.

Cross-channel neutrality

Channel and platform-agnostic. Evaluates Digital (DSP/Social), pDOOH, or Door-drop campaigns with equal rigor.

The three questions answered

1

How many visits were truly incremental?

By comparing exposed neighbourhoods against unexposed control zones moving in parallel prior to launch, the report calculates the net additional store visits generated by media exposure. No credit given to organic traffic.

2

What was the true Cost Per Visit (CPV)?

Total media spend divided by total footfall produces an artificially low, misleading CPV. Drive Uplift divides total spend strictly by net incremental visits, revealing the true economic yield of your local activation.

3

Did the effect outlast the campaign flight?

Tracking extends 30 days past the last day of media delivery. The report quantifies post-campaign remanence versus immediate reaction, proving whether your campaign altered long-term consumer behavior.

Inside the report

Attribution Dashboard

Interactive reporting suite evaluating net uplift percentage, total incremental visits, and overall network efficiency.

Control vs Exposed

Parallel trend comparison validating pre-campaign baseline symmetry and post-launch divergence between groups.

Remanence & Yield

Detailed breakdown of immediate vs post-flight visits, returning true incremental Cost Per Visit (CPV) metrics.

What you will receive

Attribution, not speculative correlation

Drive Uplift compares exposed and withheld control zones. Incrementality is proven by controlled contrast, eliminating seasonal shifts and macro trends from your ROI calculations.

A brief your agency and CFO can trust

Presents factual performance metrics in clear executive language. Calculates real campaign ROI and CPV without black-box modeling or opaque algorithms.

Must be armed prior to launch

Control zones are withheld during planning. Uplift cannot be added to a campaign already running or finished — it trades a small fraction of coverage for absolute measurement certainty.

Data accuracy

Aggregated, privacy-by-design mobility data. Deduplicated unique visitors at neighbourhood granularity — audience captured, not footsteps counted.

What Uplift is, and is not: a comparison between exposed and withheld control neighbourhoods establishes a measured difference under the assumption that both groups were moving in parallel before the campaign — an assumption the report displays rather than asserts. It is territorial incrementality, not individual impression tracking.

Coverage

Available in the configurator

Shopping centres and retail parks across all covered markets. Select yours by name and control perimeters are generated automatically.

Available on request

Standalone stores and high street networks. Eligibility depends on venue surface area and geographic separation — confirmed prior to booking.

Delivery & secure access

Delivered within 72 business hours post-flight

Your attribution workspace is published within 72 business hours following the end of the measurement window. No lengthy consulting scoping required.

Enterprise environment

Developed and hosted securely within the Microsoft Power BI ecosystem.

Dedicated workspace, unlimited duration

Your data is isolated in a private, encrypted workspace restricted to authorized staff. No expiry and no recurring access fee — the deliverable is yours.

Licensing requirement

One active Microsoft Power BI Pro license per end user, at the client's expense. Continuous access is guaranteed as long as this license is maintained.

How to order

Drive Uplift is ordered directly online during your campaign framing step. The configurator adjusts pricing dynamically based on your store network scope.

  1. Configure your measurement

    Select your store network, activation channel, flight dates, and baseline observation period. Control zones are automatically earmarked and withheld from your media plan.

  2. Check out

    Pay online by card or SEPA transfer. Your invoice is issued immediately, and spatial attribution baseline queries are triggered upon payment validation.

  3. Receive your attribution workspace

    Following the 30-day post-flight observation window, your complete Power BI attribution workspace is published and transferred to your team.

Scope: Drive Uplift measures local campaign performance across Digital, pDOOH, and Print channels. It quantifies incremental visits and real CPV — it does not manage ad buying or campaign execution.

Measuring total footfall gives credit to traffic you already had.

Configure your measurement and prove the real incremental yield of your campaign. Configure your measurement
View full details