Concept
Ilan Experience unifies mobile and physical data to deliver a complete, real-time view of the customer journey.
By capturing behavioral signals from Smartphones, WiFi/Bluetooth
detection, and mobile interactions, Ilan generates a unique, anonymized
customer ID.
This ID connects fragmented touchpoints into a single,
cohesive storyline, from first contact to repeat visits.
This unified approach enables brands to understand, measure, and
improve each step of the phygital experience.
Master ID
The Master ID is a persistent, anonymized identifier that links all data
points—mobile, in-store, WiFi, Bluetooth—into one unified profile.
It allows Ilan to recognize the same visitor across multiple sessions,
locations, and touchpoints, without relying on personal or cookie-based
data.
This identity layer is essential for building a continuous understanding of
customer behavior, measuring loyalty over time, and attributing visits to
specific campaigns or interactions.
With Master ID, fragmented customer journeys become one coherent,
actionable storyline.
