Concept
Ilan Experience reconnects fragmented data.
By fusing Bluetooth beacons, Wi-Fi pings, geofenced mobile signals and anonymous device IDs, we reveal the complete customer journey—from first exposure near your store to repeat visits—without ever ingesting POS receipts or CRM records.
Brands already observe :
- +15 % uplift in qualified visits
- -50 % reaction time when optimising campaigns with our dashboards.
The 6 KPIs that Matter
1.Footfall Attraction (Geospatial Journey) How far customers are willing to travel—live catchment radius. Stores located in high-attraction zones record +18 % conversion
2.Footfall Share (Geospatial Journey) Market share by visitors’ home-work ZIP/postcode. Geo-analysis uncovers 42 % of priority zones you would otherwise miss
3.Footfall Dynamics (Geospatial Journey) Up-to-the-minute flow trends in your trade area. Spotting a 10 % drop in traffic early can avert a 5 % sales loss
4.Customer Engagement (Customer Journey) Dwell time & visit frequency inside the store. Shoppers who stay > 8 min spend 70 % more
5.Customer Loyalty (Customer Journey) Repeat-visit performance & retention. Raising loyalty by 10 % lifts total revenue 30 %
6.Customer Acquisition (Customer Journey) New-visitor mix & churn. 65 % of first-time visitors originate from targeted digital activations
Master ID
The connective tissue of your data stack.
- Persistent, anonymous identifier across media impressions, mobile proximity and in-store movement
- 360° customer view without breaking GDPR compliance
- Real-time triggers for campaign personalisation and store ops
