Need to plan and measure a local campaign around your store?

Activation & Measured Impact — Single-Store Edition is a 3-month campaign insight designed for local media campaigns measuring up to 10 points of sale within the same campaign. Built on Ilan’s geo-media intelligence, MediaMatrix Single-Store turns offline mobility signals into a focused, store-level activation and measurement framework, enabling teams to evaluate geo-allocated budgets and quantify real-world incremental impact for each measured store.

Scope

• Campaign scope: 1 local media campaign
• Measured perimeter: 1 to 10 points of sale within the same campaign
• Analysis period: 3 months (geo-planning → activation → post-campaign impact)

What you get with MediaMatrix Single-Store

• Store-level catchment traffic dynamics to understand where visits are generated for each measured location.
• Geo-media effectiveness by zone to measure how activated areas contribute to in-store visits.
• Optimized budget allocation by ZIP/postal code and city based on observed traffic generation around each store.
• Clear reading of primary and secondary areas to assess coverage, efficiency, and incremental uplift.
• Actionable geo-tactics by zone including reactivation, stabilization, and growth opportunities tailored to each store.

Key outputs

• 1 decision-ready dynamic PDF insight report with a clear, store-focused campaign reading and executive takeaways.
• CSV exports per campaign and per zone including recommended geo-allocated budget distribution, ready for activation or agency handover.

Single-Store vs Network
MediaMatrix Single-Store delivers individual campaign insights for up to 10 measured stores. For campaigns covering 10 or more points of sale, MediaMatrix Network applies a unified, campaign-level analytical framework optimized for large-scale multi-site activations.