AI – Media & Attribution

The AI Media & Attribution Agent is embedded within the Ilan Experience platform to support both offline attribution and geo-driven media planning. It analyzes how media investments impact traffic and performance across territories, and continuously optimizes budget allocation based on zone dynamics.

What it delivers

• Attribution of offline traffic variations to media, activation, and contextual drivers
• Geo-based media planning with budget allocation by zone and performance status
• Prioritization of zones in growth, acceleration, stabilization, or reactivation
• Optimization across core, expansion, and exploration geographic scopes
• Consistent recommendations to reallocate budgets and maximize incremental impact

The agent continuously integrates zone-level performance signals to ensure that media investments are aligned with real territorial dynamics, avoiding uniform budget distribution and focusing spend where it generates measurable offline impact.

Licensing model
One AI Agent is licensed per analytical environment, not per campaign or store. The selected agent applies to all activated locations and media analyses, with a single monthly fee independent of the number of licenses.

AI Agents are required for SaaS usage via MediaPulse or GeoPulse. For Insight usage, AI-driven analysis is included by default within the Insight and does not require a separate AI Agent.