AI – Expansion & Network Risk

 The AI Expansion & Network Risk Agent is embedded within the Ilan Experience platform to support strategic decisions related to network performance, territorial risk, and expansion priorities. It continuously analyzes offline traffic dynamics to identify structural risks, saturation effects, and growth opportunities across the network.

What it delivers

• Continuous monitoring of network health and territorial balance
• Early detection of risk signals at site, zone, and network level
• Identification of expansion opportunities and under-served areas
• Assessment of cannibalization, saturation, and erosion risks
• Prioritization of decisions across core, expansion, and exploration zones

The agent provides decision-ready insights to guide network optimization, store expansion, consolidation, or repositioning strategies, ensuring that growth decisions are grounded in real territorial performance rather than static assumptions.

Licensing model
One AI Agent is licensed per analytical environment, not per site or territory. The selected agent applies to the entire network and supports all activated location

AI Agents are required for SaaS usage via MediaPulse or GeoPulse. For Insight usage, AI-driven analysis is included by default within the Insight and does not require a separate AI Agent.