Zero PII & Zero IDs
Flow processes aggregated flows by geographic zone. Absolutely no cookies, mobile device IDs, or personal data are ever tracked.
Flow
Territory Intelligence
FlowThe territory intelligence platform
Flow reads your territory from observed mobility data and turns it into one shared reading of the ground. Expansion, operations, marketing and your media agencies finally work from the same figures.
Classic geomarketing photographs a territory. Flow measures its movement.
MEASURE
Flow Connect
On-demand territorial diagnostics. Site viability before a lease is signed, and what the territory actually did across each season and each commercial operation.
PLAN
Flow Drive
On-demand media geoplanning. The measured territory ranked, qualified and exported as a perimeter your DSP, your outdoor partner or your distributor can load as it stands.
RUN CONTINUOUSLY
Flow Suite
Continuous SaaS subscription. Unlimited territorial readings and media plans across the whole network, shared by every team, all year.
WHY NOWOn the left, a model.
On the left, a model.
On the right, a count.
The same store, the same week. A theoretical drive-time isochrone,
and the neighbourhoods that actually feed it.
Isochrone · ModelledModelled isochrone
Measured · FlowMeasured origins
An isochrone models who could reach you in fifteen minutes. It says nothing about who does. Two neighbourhoods sitting at the same drive time can send you ten times more or ten times less traffic — and one of them can be losing ground while the other gains.
Mobility data models nothing: it counts. Every neighbourhood leaves a measurable trace of where it goes, how often, and how that is shifting. Which is what makes a reading at every trading peak possible, instead of a study every five years.
NeighbourhoodPostal codeCityCatchment area
Every reading is available at each of these scales.
What Flow is
A living read of your territoryAggregated mobility data turned into actionable intelligence
Flow turns aggregated mobility data into a dynamic picture of where your visitors actually come from. No individual tracking, no static snapshot: the signal updates continuously, so your decisions follow the market.
Aggregated signal
Origin-based mobility flows across your catchment, built from a broad, privacy-clean data network. Never individual tracking.
Always-on dynamics
A traditional study is a snapshot frozen in time. Flow updates constantly, allowing emerging spatial patterns to surface before they impact your margins.
Decision-ready
Raw flows become a readable, scored map of your territory, instantly quantified and ready to guide your next move.
WHO IT IS FOR
One live data layer. Three distinct missions. Expansion, marketing, media: align your teams on the same reality
Expansion, marketing, media: align your teams on the same reality
Stop working in silos with conflicting data sources. Flow gives every decision-maker the exact same continuous read of the territory, tailored to their specific objectives.
Drive to Store
Turn live flows into store trafficOptimize, stop the waste, decide faster
Flow is an algorithmic geoplanning engine. It points your resources at the traffic that actually exists, and away from the zones that only look promising on a static map.
01
Optimize traffic
Direct your spend to the zones that genuinely pull footfall, weighted by real attraction rather than distance.
02
Cut the waste
Stop diluting budget on zones that never convert. Every euro follows the live structure of demand.
03
Decide faster
Continuous updates keep your read current, so you act on emerging patterns instead of last quarter's study.
Privacy and Longevity
Identifiers fade. The territory does not.Privacy-clean by construction
Third-party cookies and mobile IDs are in terminal decline, eroding reach and inflating costs. Flow reads the one thing that does not disappear: the physical structure of the territory.
100% Audience Reach
The entire catchment area is measured without relying on individual consent rates. Zero opt-in dependency means zero blind spots.
Future-proof strategy
Digital tracking rules change daily, but physical locations do not. The territory remains a stable, lasting foundation for your ROI.
The Modules
Three ways to deploy FlowMonitor, activate, or license the full platform
Same engine, same pristine data. Choose the module that fits your current operational maturity, and scale up when your team is ready.
Get started
Read your territory while it moves
Book a demo and see Flow applied to your own catchment areas. Less waste, faster decisions, privacy-clean by design.
Flow . ilanexperience.com . Territory Intelligence
