Media Agency / Planner
Static isochrones are dead. Relying on fixed drive-time radii means building media plans on a fiction that ignores real-world mobility. Activate introduces a disruptive, on-top layer of territorial intelligence that qualifies the business tension of the soil before you even apply audience profiling or adjacent coverage. By analyzing real mobile data flows across microzones, we deliver a plug-and-play, 3-Tier Bulk Sheet ready to load into any DSP. One campaign, one brief, pure incremental ROI.
35 %
of local media budget is traditionally wasted by targeting blind, static isochrone radii.
12 %
average lift in adjacent coverage capture by mastering true origin-destination traffic.
46 %
of audience profiling efficiency is lost when layered on top of unquantified geographic zones.
50 %
higher in-store conversion rate by capturing actual mobile flow tension in real time.
Adtech fee · per campaign. Flow Activate does not broadcast — it delivers the plan. Your agency or DSP executes.
Deploy the Ultimate 3-Tier Setup File
Dive into our flagship retail use cases. See exactly how real-time mobile data flows completely replace blind, static isochrones with high-precision territory profiles. Learn how layering territorial intelligence on top of your media planning—before you even apply audience profiling or calculate adjacent coverage—safeguards your campaign from day one. This is how modern agencies maximize local yield across any retail format.
Live mobility flows. Reports updated dynamically before each campaign launch — enter your access code to explore real-time territory tension scores, isolated Tier strategies, and adjacent coverage optimization.
La Maquinista
Shopping Centre
Barcelona's leading shopping centre — 80,000 m² · 200+ brands. Territory activation scores, media allocation plan and uplift measurement.
Odysseum
Shopping Centre
Montpellier's flagship centre — territory activation scores, strategy selection and media budget allocation by zone.
Ring Kortrijk
Retail Park
West Flanders' prime retail destination — activation scores, ROI · Efficiency · Reach zone profiles and uplift tracking.
Reports are delivered via Power BI — accessible directly in your browser. No Power BI licence required for demo access.
From live mobility flows to targeted local ROI
Flow Activate adds a critical layer of territorial intelligence before you target audiences. We qualify the soil, your agency or DSP executes seamlessly.
Mobility flows mapped
Say goodbye to static isochrones. We analyze real-time mobile data flows across every microzone to score the true business tension on the ground.
Flow Activate3-Tier intelligence layered
We qualify the territory first—before you even apply audience profiling or calculate adjacent coverage—clustering microzones into 3 isolated performance Tiers.
Flow ActivateBulk Sheet generated
Access a clean, standard export of isolated geographic codes (INE/Postcodes) categorized by Tier. Zero budget fragmentation, pure strategic alignment.
Flow ActivateDSP executes seamlessly
Your trader uploads the Tiers into your current DSP in 3 clicks. Drive asymmetric pressure via bid multipliers or clean lines without breaking algorithms.
Your agency / DSPIncremental uplift
Because our territorial Tiers are strictly isolated, we eliminate cross-contamination and scientifically measure true net incremental traffic uplift.
Flow ActivateActivate provides the foundational intelligence layer. Your DSP executes the media campaign. Control remains 100% on the client and agency side—Flow Activate does not broadcast, buy, or manage media.
One tool. Three media profiles.
Flow Activate speaks to every stakeholder in the media chain — from budget decision to DSP execution.
Retail Media Manager
I need to prove the real-world value of my physical network. Static catchment zones undervalue my premium assets and fail to capture live customer mobility flows.
Flow Activate gives you
- Live mobility flow data to valorize physical asset tension over obsolete static isochrones.
- Clear 3-Tier network classification to confidently price and justify premium ad placements.
- Granular territorial insights to defend and expand your network's true adjacent coverage.
- Post-campaign incremental uplift metrics to prove real-world traffic generation and secure renewals.
Media Planner
My clients demand rigorous local campaign ROI, but standard geographic targeting doesn’t quantify real market potential before audience profiling.
Flow Activate gives you
- A disruptive layer of territorial intelligence applied before audience targeting and adjacent coverage.
- A robust, 3-Tier market framework to eliminate client budget waste in low-yield zones.
- Data-backed local market insights to pitch geo-premium strategies to demanding CMOs.
- Independent incremental uplift reports to validate and celebrate your agency’s true performance.
Trading Desk
I need pre-qualified local segments that I can activate instantly in my DSP without fragmenting budgets or breaking my bidding algorithms.
Flow Activate gives you
- Clean, unpivoted 3-Tier bulk sheets (INE/Postcodes) built for immediate file upload or copy-paste.
- Strictly isolated, étanche geographic clusters to prevent internal bid self-cannibalization.
- Frictionless campaign setups optimized for DSP bid multipliers or tier-level lines.
- Granular post-activation data to continuously tune local algorithmic yield and campaign pace.
