Flow Season Geolift

Your Retail Season with Geolift: plan, geoplan and measure your campaigns.

Flow Season Geolift gives you three months of dynamic catchment area intelligence to plan and geoplan your campaigns, with last year's same season as your benchmark, plus Geolift, the measurement of the extra visits your campaigns really brought to your site. Choose your season in the configurator: Q1 winter sales, Q2 spring and Easter, Q3 summer and back to school, or Q4 Black Friday and Christmas.

Measure what your campaigns really bring

• Targeted zones versus control zones: during your campaign, Flow keeps aside zones comparable to the ones you target. The gap in footfall between the two shows the visits your campaign really generated.
• After-effect included: the measurement continues after the campaign ends, to capture the visits it keeps bringing.
• One result per objective, one overall result: retention, loyalty, acceleration or acquisition, each measured, plus a single global uplift for the whole campaign.
• Results your management and media partners can read: incremental visits and uplift, ready to share.

Everything in your Retail Season

• Your benchmark, ready on day one: last year's same season is loaded at set-up, so you plan this season from what really happened last time.
• Your catchment area, zone by zone: where your visitors come from, which zones are growing, which are slipping, and where your next customers are.
• Geoplans for your media partners: targeting files for your digital, (D)OOH and print campaigns, compatible with your media partners' platforms.
• Visit depth and dwell time: included in every season.
• Weekly footfall updates and end-of-season review: your footfall is followed week by week during the season, then compared with last year.

Set-up and support

Set-up is included. We contact you within 24 hours of your order to finalise your season and your first campaign with you, and you receive your access and a 30-minute training session within 5 business days.

Subscription details

Prepaid per retail season (Q1 Jan–Mar, Q2 Apr–Jun, Q3 Jul–Sep, Q4 Oct–Dec), renewed each season, cancellable at the end of any season. Several sites? Contact us for a network offer.