Flow Season

Your Retail Season: plan, geoplan and measure your campaigns.

Flow Season gives you three months of dynamic catchment area intelligence to plan and geoplan your campaigns, with last year's same season as your benchmark. Choose your season in the configurator: Q1 winter sales, Q2 spring and Easter, Q3 summer and back to school, or Q4 Black Friday and Christmas.

What your season includes

• Your benchmark, ready on day one: last year's same season is loaded at set-up, so you plan this season from what really happened last time.
• Your catchment area, zone by zone: where your visitors come from, which zones are growing, which are slipping, and where your next customers are.
• Geoplans for your media partners: targeting files for your digital, (D)OOH and print campaigns, compatible with your media partners' platforms.
• Visit depth and dwell time: included in every season.
• Monthly updates and end-of-season review: your data is refreshed every month of the season, then compared with last year.

Want to measure the impact of your campaigns?

Choose Flow Season Geolift to measure the extra visits your campaigns really brought to your site, compared with similar zones you did not target, including the after-effect once the campaign ends.

Set-up and support

Set-up is included. We contact you within 24 hours of your order to finalise your season with you, and you receive your access and a 30-minute training session within 5 business days.

Subscription details

Prepaid per retail season (Q1 Jan–Mar, Q2 Apr–Jun, Q3 Jul–Sep, Q4 Oct–Dec), renewed each season, cancellable at the end of any season. Several sites? Contact us for a network offer.