THE STRATEGIST · FLOW SUITE
The right territory, the right tactic, at the right time
The AI component of Flow Suite cross-references your territory, the media tactic, and the temporality of your campaign to generate visits to your point of sale.
Three dimensions for a territorial strategy
The Strategist combines spatial, tactical, and temporal parameters into one actionable recommendation.
Territory
Analysis of the dynamic catchment area to identify core, consolidation, traction, and potential basins.
Media Tactic
The appropriate response for each geographical segment (Defend, Retain, Accelerate, Conquer, Win back).
Temporality
The ideal time to launch the campaign based on seasonal cycles and promotional highlights.
Understand and segment your territory
Each territorial segment is categorized by its actual contribution to footfall and assigned a specific tactic.
Core Basins
The basins that carry the most weight in footfall. Essential territory that requires active defense.
Consolidation Zone
The rest of the primary zone, an already captured base. Maintain continuous presence to preserve share.
Traction Basins
Secondary basins that are growing. Amplify pressure to turn momentum into captured market share.
Potential Basins
Secondary basins with volume and a market share that is still low. High growth opportunity.
Churn Basins
Primary basins declining compared to the same season of the previous year. Deploy win-back campaigns.
Three horizons to act
Always-on, Season, or Promotional Highlights throughout the retail year.
Q1 · Winter Sales
Three Kings (ES), sales, Valentine's Day, Father's Day (ES).
Q2 · Mid-season
Mother's Day, Father's Day (FR, BE).
Q3 · Summer Sales
Summer sales, Back to school.
Q4 · Holiday Season
Halloween, Singles' Day, Black Friday, Saint Nicholas (BE), December bridge (ES), Christmas.
The Strategist journey
Five steps from initial campaign setup to post-campaign incrementality measurement.
Choose your campaign
A highlight of the season, the entire season, or always-on.
The Strategist reads your territory
Analyzes what moved compared to the same season of the previous year, segment by segment.
It recommends
AI identifies the ideal strategy (tactics, segments, and broadcast window).
You validate and export
Geotargeting (postal codes, radiuses) for coverage; Geofencing (polygons) to retain the core.
Geolift measures the effect
At season end, view visitors gained in targeted territories vs control territories.
Actionable output under your full control
A geoplan ready to execute
The Strategist produces a clear and documented brief. You get a structured plan by territorial segment and agnostic export files. At season end, a Geolift incrementality report concludes the campaign.
We recommend, you decide
Flow does not broadcast your campaigns: it plans, geoplans, and measures. Your budget, bids, creatives, and schedule remain managed in your media platform. The planner keeps absolute control.
Is a point of sale underperforming?
Territory or store: measure the season, you will know for sure.
AUDIT MY STOREFLOW SUITE · THE STRATEGIST · TERRITORY INTELLIGENCE