You Don’t Have a Targeting Problem
You Have an Allocation Problem
Before choosing who to target, Ilan analyses where your budget will actually drive store traffic.
Most Campaigns Miss Where It Matters
You target the right people
→ But not always in the places that drive store visits
Budgets are spread evenly
→ Even though some areas perform much better than others
Results are hard to explain
→ You don’t know what really drives traffic
Start With Where to Invest
Ilan Activation helps you decide where your budget should go — based on real customer movements around your stores.
How It Works
01
Understand Where Your Customers Come From
Ilan uses smartphone mobility data to map real customer origins — no CRM, no transaction data required.
02
Identify High- and Low-Impact Areas
Ilan detects which zones drive traffic, which are underperforming, and where opportunities or risks are emerging.
03
Prioritize Where to Invest your Budget
Ilan recommends how to distribute your budget across zones based on real performance and potential.
04
Get a Complete Geo-Allocation Plan
Ilan provides a clear, ready-to-use territorial breakdown of your media investment.
05
Activate Seamlessly in Your DSP
Ilan delivers a structured activation sheet with zones and budgets, ready to deploy in your media platforms.
06
Launch and Optimize Your Campaigns
You activate your campaigns with confidence, knowing your budget is allocated where it drives real impact.
Clear Decisions, Not More Data
- Where to invest more
- Where to reduce spend
- Which areas to prioritize
- A simple plan you can use immediately
Built for Your Use Case
RETAILERS: -Optimize My Network
Continuously improve store traffic across your network
- Allocate budget across your store areas
- Adjust monthly based on performance
- Focus on zones that drive visits
AGENCIES: -Optimize My Campaign
Plan and measure campaigns with real-world impact
- Allocate campaign budget by area
- Target high-impact zones
- Measure real campaign effect
Know What Really Works
Compare areas exposed to your campaign with similar areas that were not.
- Measure real impact on store visits
- Identify what drives results
- Improve future campaigns
