Media Intelligence

Flow ActivateFrom flow data to an actionable media plan, in under a minute

Managed by Ilan, per campaign. Your DSP-ready clean sheet delivered in under 72 hours, with incremental proof built in.
Request a demo
The Problem

Isochrone targeting ignores market dynamicsTheoretical circles blind you to real growth zones

Travel-time geo plans might look tidy on a map, but the territory doesn't operate in perfect circles. When executing a conquest strategy (example), you need to invest your media exactly where the market is experiencing real demand and untapped potential, not just within a static radius.

The static trap (Top map)

The top map illustrates a classic 20-minute drive-time isochrone. This static approach is completely blind to market dynamics: it misses out on surging neighborhoods and wastes up to 30% of your budget on stagnant zones within it.

The Conquest Strategy (Bottom map)

The bottom map reveals a targeted conquest approach. Our territorial activation score identifies "sweet spot" zones: areas showing high footfall growth but where your brand penetration is still low. These are the exact untapped markets primed for acquisition.

Precision activation & proof

Your budget is surgically distributed to these high-potential growth zones. By activating where the territory is under real tension, you stop funding ghost traffic and can finally measure true incremental uplift, zone by zone.
The Approach

Dynamic geoplanning powered by the SATBudget follows real attraction, not theoretical distance

The Territorial Activation Score (SAT) ranks every zone by comparing its raw attraction to your current market saturation. Instead of overfunding areas you already own, your media investments are distributed exactly where the territory is under tension, unlocking true untapped potential.

Real-world flows

Origin-based traffic is measured and refreshed weekly. Moving beyond static radiuses, you get a live, accurate read of where your visitors actually come from.

The SAT matrix

Every zone is evaluated across two critical axes: the attraction index and the penetration index. We pinpoint the exact areas where footfall is surging but your brand presence remains low.

Algorithmic allocation

Zones are ranked dynamically to fuel your conquest strategy. The plan is built strictly on where growth exists, automatically defunding saturated or non-contributing areas.
Your Strategy

Choose your strategic postureFlow recommends, you decide

The SAT algorithm analyzes your territory's live dynamics to recommend the most profitable media posture. You define the business goals, Flow maps the execution.
Always-On

Always-On

Continuous baseline coverage

Objective: Uninterrupted brand presence.

Tactic: Dynamic budget allocation continuously aligned with live territorial signal.

Impact: Maintain optimal reach while automatically filtering out unprofitable, low-SAT zones to prevent budget leakage.

Defense

Defense

Core loyalty resilience

Objective: Market share preservation.

Tactic: Concentrate investment on high-volume, high-penetration zones.

Impact: Shield your acquired customer base against structural erosion and aggressive competitive pressure.

Conquest

Conquest

Predictive expansion

Objective: Market share growth.

Tactic: Priority activation of "sweet spot" growth zones.

Impact: Drive measurable incremental footfall from untapped, high-potential population basins.

Flow handles the spatial heavy lifting, but you stay in the driver’s seat. The Media Planner retains ultimate control over trading execution, budget capping, and final optimisation.

The Workflow

Turn strategy into execution in secondsA structured, DSP-ready geoplan in under a minute

Three steps from brief to activation. No manual spreadsheet setup, no guesswork—just pure algorithmic precision.
1

Define strategy & coverage

Select your tactical posture (Always-On, Defense, Conquest) and lock in your target optimisation profile to frame the algorithm.
Data-driven recommendations automatically guide your setup.
2

Set single budget & daily floors

Input one global budget line for your strategy. Daily floor guarantees a minimum delivery per zone to prevent under-spending.
e.g., A €25k budget fluidly shared across 195 zones, with baseline delivery strictly secured.
3

Export for activation

Download your DSP-ready Clean Sheet. Pre-structured to strict AdOps standards: 1 strategy = 1 insertion line = 1 budget.
Seamlessly mapped into Tier 1 (Core), Tier 2 (Expand), and Tier 3 (Probe).

A structured geoplan in under a minute. DSP-ready.

The Deliverable

A spatial plan ready to inject into any DSPDSP-agnostic. Native AdOps architecture.

Eliminate manual setup with a universal programmatic framework. Get a ready-to-load Clean Sheet that translates complex territorial intelligence into structured campaign perimeters. We handle the spatial math; you handle the trading.

Universal Bulk Sheet

Download a formatted data file that instantly configures your campaign's geographic skeleton, translating zones into actionable targeting parameters.

100% transparent, no black box

Flow Activate is an intelligence layer, not a closed ad network. You simply load the spatial plan and execute trading within your preferred DSP.

Native AdOps architecture

Automatically structured to match strict buying standards. Zones are mapped into ROI Tiers (Core, Expand, Probe) following a 1 strategy = 1 budget rule.
Full Managed Service

From brief to activation in under 72 hoursA frictionless workflow for retailers, agencies, and DSPs.

Offload the spatial heavy lifting. Our managed services team handles the entire geographic configuration from end to end, allowing you to focus purely on strategy and execution.
1

Briefing

You provide the inputs

Send us your core campaign essentials: POS addresses, flight dates, overall budget, and your chosen strategic posture (Always-On, Defense, or Conquest).
2

Configuration

We build the architecture

Our experts process your brief to build a fully optimized, DSP-ready Bulk Sheet. The complete geographic and budget distribution is delivered to you in record time.
3

Validation

You review and launch

You retain final control. Review the proposed geoplan, request rapid adjustments if necessary, and simply inject the validated file into your DSP to go live.
Zero learning curve. Zero manual mapping.Experience the power of algorithmic geoplanning without the operational overhead.
The Proof

We measure real impactCorrelation is not causation

+5,193

Incremental visits

beyond natural traffic

+8.95%

Measured uplift

incrementality rate

0.33 EUR

Cost per visit

incremental

The science of true ROI: Geographic Control Groups

Stop guessing if your media drove the footfall or if visitors were coming anyway. We use the gold standard in causal measurement to isolate the exact impact of your ad spend.

1

The Baseline: Before the campaign, we track the natural traffic trends across all similar zones to establish a reliable baseline.

2

The Activation: Your campaign goes live only in the "Exposed Zones". The inactive areas become your "Control Group", reflecting what happens naturally without ads.

3

The True Uplift: By comparing the exposed zones against the control group, we isolate the exact number of visits generated strictly by your media investment, stripping away seasonality and noise.

Most media plans do not measure their real impact — they confuse correlation and causation. Flow measures real incrementality.

The Scope

Choose your measurement perimeterDefine the baseline before deploying your strategy

Whether you are tracking your own footfall or analyzing a competitor's draw, select the exact spatial perimeter you want to measure, defend, or conquer.

Store Footfall

CAPTURED FLOW

Analyze the exact origins and live dynamics of the visitors actually entering your specific point of sale.

Immediate Vicinity

PROXIMITY FLOW

Measure the broader origins and dynamics of the pedestrian or motorised traffic passing by your location.

Commercial Pole

RETAIL PARK FLOW

Map the complete catchment area and visitor dynamics of the surrounding shopping centre or retail park.

Competitive Set

OBSERVED FLOW

Reverse-engineer the geographic origins and traffic dynamics captured by a specific competing retailer.

Flow measurement · Pedestrian · Motorised · Footfall (instore)

Apply the same rigorous incrementality framework to any scope to benchmark performance and uncover market share opportunities.

Privacy and Longevity

Privacy-clean by constructionBuilt for a cookieless advertising era

Stop worrying about signal loss and shifting regulations. By targeting spatial perimeters instead of individual users, our architecture guarantees full compliance and uncompromised measurement.

Zero PII & Zero IDs

We process aggregated footfall by geographic zone. Absolutely no cookies, mobile device IDs, or personal data are ever tracked.

100% audience reach

The entire catchment area is measured without relying on individual consent rates. Zero opt-in dependency means zero blind spots.

Future-proof strategy

Digital tracking rules change daily, but physical locations do not. The territory remains a stable, lasting foundation for your ROI.
The physical territory is the ultimate constant.Protect your media performance against signal degradation and privacy laws.
Get started

Activate your first territory in 72 hours

Send us your brief. We configure your DSP-ready Bulk Sheet and deliver it in under 72 hours. You validate, you activate.

Request a demoDiscover Flow Suite

Flow Activate . ilanexperience.com . Territory Intelligence