Twenty years inside the industry. One problem worth solving.
Trusted across adtech and martech
Origin
Built on two decades of market experience.
Datanalis was founded by a business developer who spent over twenty years opening international markets for major adtech and martech platforms.
This track record built an intimate understanding of how large advertising platforms operate, and precisely where they fall short.
The gap was always the same. The dominant platforms optimise in a black box. They diffuse, they report, but they offer limited transparency on real physical attribution.
Knowing what a digital campaign actually generated in footfall at the point of sale remained, for years, an open question.
Markets opened for leading adtech and martech platforms
Why we exist
Reconnecting physical traffic to digital action.
For years, a structural gap separated two worlds. Digital media could be measured, optimised and reported in detail. Physical retail, where most purchases still happen, stayed largely invisible to that same chain of measurement.
Datanalis exists to close that gap. Our purpose is to reconnect physical traffic to digital action, so that a media decision and its real-world effect finally belong to the same picture.
Bridging the physical and the digital into a single phygital reality.
This is the conviction behind everything we build: a phygital world where territory and media speak the same language, and where decisions rest on what actually happens on the ground.
Our approach
A finished product. Not a toolbox to assemble.
Our background in adtech and martech let us partner with the strongest data operators in each market. What we deliver is not a platform that requires internal data teams, custom integration work, or specialist training.
We deliver a complete chain, from data acquisition to final recommendation. The output is operational from day one.
