Flow Segment

Flow Segment: one key retail moment, one ready-to-use targeting file.

Flow Segment builds a targeting file for a single retail moment, based on the territories that really respond to it. The file is delivered to your media team or agency, ready to load into your media buying platform. Choose your moments in the configurator: Black Friday, Christmas, winter sales, Valentine's Day and more.

What your segment includes

• One segment per moment: Christmas and Black Friday do not draw from the same territories, so each moment gets its own targeting.
• Built on real response: the territories that responded to this moment last year, adjusted to the current dynamics of your catchment area.
• Your choice of format: postcodes or radii for Geotargeting, polygons for Geofencing.
• Ready for your platform: compatible with the main media buying platforms and DOOH sales houses.
• No dates to enter: the moment you choose sets the targeting window.

Your sites

One order covers several sites of the same format: 5 sites minimum for Street, 3 for shopping centres, with no maximum. Add your sites one by one or import your store list.

Delivery

We contact you within 24 hours of your order to confirm your sites and moments. Each file is sent by email on its delivery date. Each moment can be ordered up to 3 days before its delivery date.

Payment

One-time payment per moment, no subscription. Prices excl. VAT, VAT calculated at checkout.