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    Ilan Experience

    Engagement

    Engagement

    €95,00 EUR
    €95,00 EUR
    Oferta Agotado
    Impuestos incluidos.
    Engagement — Optional module

    Engagement measures how long visits last, and where the long ones come from. It adds a second dimension to your reading: not only how many visitors your catchment area sends, but how much time they leave behind once they arrive.

    Two neighbourhoods send you the same number of visitors. One comes for twenty minutes, the other for two hours. They are not the same audience, they do not build the same basket, and they do not deserve the same budget. Counting visits alone cannot tell them apart.

    Add the module to your configuration

    Open the configurator

    How duration is read

    Visit duration is not averaged into a single figure, because an average hides the very thing you are looking for. Visits are distributed across bands, and it is the shape of that distribution that carries the reading.

    Short

    Pass-through

    A targeted errand, a single purchase, a stop on the way to somewhere else. Real traffic, low value per visit.

    Medium

    Intent

    A deliberate trip with a purpose. The band where most of the commercial value of a site is built.

    Long

    Destination

    The site is the outing itself. Multi-store visits, leisure, catering — the behaviour a destination is built to produce.

    The three questions answered

    1

    Are you a destination or a stop?

    The distribution across bands tells you which one your site actually is — which is not always the one it was designed to be. The verdict is read against the reference level of the observed period.

    2

    Which neighbourhoods send you time?

    Duration is read neighbourhood by neighbourhood, not only for the site as a whole. Some zones send few visitors but long visits; their weight in your budget should not follow their weight in visits.

    3

    Did the operation change behaviour, or only volume?

    An operation that lifts visits while shortening them has moved traffic without deepening it. Volume and duration moving together is a different result from volume moving alone.

    Inside the module

    Distribution

    Visits across duration bands, against the reference level of the period.

    By neighbourhood

    Duration profile of each zone, alongside the volume it sends.

    Time contribution

    Zones ranked by time delivered rather than by visits delivered.

    Shift

    How the distribution moved over the observed window.

    What the module does not claim

    Time is not spend

    A long visit correlates with a larger basket in most retail formats, but the module measures time and only time. It never converts duration into revenue.

    A perimeter, not a path

    Duration is measured on the observed perimeter as a whole. The module does not track movement inside the site, does not identify which stores were visited, and does not reconstruct a route.

    Same privacy standard

    Aggregated, privacy-by-design mobility data, read at neighbourhood granularity. Adding duration adds no personal data of any kind.

    Availability

    Compatible products

    Available on every Flow Connect and Flow Drive product. Duration is read over the same window as the configuration it joins.

    Coverage

    Shopping centres and retail parks across every market we cover. Standalone stores and high streets on request.

    How to order

    Engagement is a module, not a standalone report. It is added inside the configurator, to the configuration it completes, and delivered with it in the same workspace.

    1. Build your configuration

      Select your product and your site, then set the period and the reference population used to build the catchment area.

    2. Add the module

      At the modules step, select Engagement. It appears as a separate line on your invoice and the total updates immediately.

    3. Receive it with your report

      The module is published inside the same Power BI workspace as the report it completes, within the same delivery window.

    Scope: Engagement measures visit duration on your own site. Comparing that duration with a competing site requires Competitive Benchmark. Measuring what a campaign produced requires Geo Lift, on Flow Drive products.

    Counting visitors tells you who came. Counting time tells you who stayed.

    Add Engagement to your configuration. Open the configurator
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