Ilan Experience
Drive Print
Drive Print
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Drive Print qualifies your territory so the distribution serves the objective you actually have. It ranks every neighbourhood of your catchment area, assigns it a media posture, counts the households living there, and hands your distributor a perimeter built on measured customer origins rather than on a circle drawn around the store.
Ready to plan your next distribution?
Configure your distributionThe objective decides the perimeter
A catalogue announcing a sale, a leaflet opening a new store and a flyer defending a losing neighbourhood are three different operations that happen to use the same paper. Each neighbourhood receives one posture, and the posture tells you which objective that neighbourhood can serve — so the same budget produces a distribution built for one purpose rather than an average of three.
Conquest
Win new ground
Neighbourhoods outside your core that are measurably gaining ground, filtered on a volume floor so a big percentage on a thin zone never earns a print run.
The only source of genuinely additional traffic.
Loyalty
Sustain the base
The core that holds. Already captured and already loyal — a catalogue here drives frequency and basket rather than acquisition. Ranked by weight, because what you sustain is mass.
Frequency, not conquest.
Defence
Recover your own ground
Core neighbourhoods slipping away. They come to you and no one else — the loss is yours, which is precisely why the lever is yours too. Ranked by what the erosion actually costs you.
A decline you can still reverse.
Value proposition
Operational objective
Stop printing for households that will never walk through your door, and print more for those that already do.
Included in every report
The household count of every qualified neighbourhood, with income brackets and age groups. A door-drop is quoted per thousand homes, so the homes are part of the base product.
Distributor-agnostic
Works with the distributor you already use. Flow defines the optimal perimeter; your operator handles rounds, timing and delivery.
The three questions answered
Which neighbourhoods should receive it?
Each posture reports its qualified zone count, its share of capturable traffic and the households it contains. The recommended posture for the period is stated explicitly, with the reasoning behind it. Flow qualifies the territory; the split between objectives remains your arbitration.
How wide should the distribution go?
Each posture is delivered on coverage tiers — Performance, Efficiency, Reach — and each tier contains the one before it. Widening the perimeter never means abandoning the core. Print is the least reversible channel there is: once the volume is quoted and the paper is printed, the perimeter is fixed. The tiers let you choose it with numbers rather than with a compass.
How many copies does that actually mean?
Every tier of every posture carries its household total, so the perimeter converts directly into a print volume. You go to your distributor with a number, not an estimate — and you know, before quoting, what widening the perimeter by one tier would cost you.
Inside the report
Postures
The postures, their qualified zone counts, their household totals and their coverage tiers, with the allocation guidance in plain language.
Geo-planning
Distribution dates, budget, cost per thousand — and the map of what the perimeter actually covers, updating as you move the cursors.
Export
The perimeter itself: selected zones, ranking, household counts and distribution window, in the format your distributor works with.
Four export formats
The same selection, expressed in whichever geography your distributor plans on. Choose the most precise format your operator supports — each step down from polygon widens the perimeter and re-admits households the postures deliberately left out, which on this channel is paper you pay for.
Polygon
The exact boundary of every selected neighbourhood. The only format that carries the selection without loss.
Postal code
Selected zones mapped to postal geography — the geography most distribution networks are organised on.
Radius
Centre point and distance per zone. Convenient, but a circle necessarily re-includes ground the postures excluded.
City
Municipality-level distribution. The fallback where no sub-city rounds exist.
What you will receive
A perimeter your distributor can quote from
The export is built to be handed over, not retyped. Zones, ranking, household counts and distribution window travel together, so the perimeter that reaches the depot is the perimeter that was analysed.
A volume, not a guess
Print is quoted per thousand homes. Because every qualified neighbourhood carries its household total, the perimeter and the print run are the same decision — and you see the cost of every extra tier before committing to it.
The channel where geography is everything
There is no bid adjustment on a leaflet and no mid-flight optimisation. The perimeter is decided once, and it is the whole of the targeting. Which makes getting it right worth more here than anywhere else.
A measured territory, not a declared one
Postures derive from observed visitor origins at neighbourhood granularity — not from declared catchment, not from a drawn radius, not from panel projection.
An honest reading
Drive Print defines where to distribute. It does not claim what the distribution will produce. Any statement of media effect requires control zones — and that is a separate, explicit decision.
Data accuracy
Aggregated, privacy-by-design mobility data. Deduplicated unique visitors at neighbourhood granularity — audience captured, not footsteps counted.
Two options
Two questions that do not always arise. Each is added in the configurator and leaves the structure of the report untouched.
Always-on — prospection, properly aimed
Neighbourhoods that already send you traffic while a large share of their households have never come. Weakly captured ground, whatever its rank. A leaflet dropped at a home that has never visited you is prospection by definition, so this is the posture most planners arm first on this channel — it names those households and tells you how many there are. The three core postures and their tiers are unaffected if you skip it.
Uplift — incremental measurement
Holds a matched set of neighbourhoods out of the distribution and compares the two groups afterwards, returning incremental visits, uplift percentage and real cost per visit. It must be armed before the run — control zones are withheld at planning time, so Uplift cannot be added once the leaflets are out. It costs coverage: the withheld neighbourhoods receive nothing, and you trade a share of the perimeter for the ability to know what the rest produced. Measurement continues for one month past the last day of distribution.
Coverage
Available in the configurator
Shopping centres and retail parks, across every market we cover. Select yours by name and the catchment area is built for you — no eligibility check required.
Available on request
Standalone stores and high streets. Eligibility depends on surface area and geographic separation — contact us and we confirm it before you commit.
Delivery & secure access
Delivered within 72 business hours
Your report is built, published and handed over to your team within 72 business hours of payment being received. No quote, no scoping calls, no back-and-forth.
Enterprise environment
Developed and hosted securely within the Microsoft Power BI ecosystem.
Dedicated workspace, unlimited duration
Your data is isolated in a private, encrypted workspace restricted to your authorised staff. No expiry and no recurring access fee — the deliverable is yours.
Licensing requirement
One active Microsoft Power BI Pro license per end user, at the client's expense. Continuous access is guaranteed as long as this license is maintained.
How to order
Drive Print is ordered directly online. The configurator builds your scope step by step and the price adjusts as you go — no quote, no purchase order, no waiting.
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Configure your distribution
Select your location, the period to read, your distribution dates and your export format. Add Uplift here if you intend to measure the operation — it cannot be added later. The price updates at every step.
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Check out
Pay online by card or SEPA transfer. Your invoice is issued immediately, and the data queries are triggered the moment your payment clears.
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Receive your workspace and your perimeter
Within 72 business hours, your Power BI workspace is published and transferred to your team — postures qualified, household volumes set, perimeter ready to hand to your distributor.
Every thousand leaflets dropped outside your catchment area is a thousand you paid to throw away.
Configure your distribution and receive it within 72 business hours. Configure your distributionShare
