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Ilan Experience

Drive Digital

Drive Digital

€295,00 EUR
€295,00 EUR
Sale Sold out
Taxes included.
Drive Digital — Programmatic & Social Targeting

Drive Digital turns measured territorial data into a targeting file your DSP can load. It ranks every neighbourhood of your catchment area, assigns it a media posture, checks that your budget can actually fund the plan, and exports the selection in the format your platform expects. Built for media planners, agencies and CMOs running local activation online.

A local media plan is normally drawn as a radius around the store. But your customers do not live in a circle — they live along roads, behind barriers, on one side of a river. Drive Digital replaces the radius with the neighbourhoods that measurably feed your location, ranked by what they actually contribute.

Ready to plan your next flight?

Configure your activation

Three postures, one budget

Every neighbourhood in your catchment area receives one posture, derived from its contribution to your traffic and from how that contribution is moving. The postures are not alternatives to choose between — they are three different jobs your budget can be asked to do, and the report quantifies each one so the split becomes an executive decision rather than a guess.

Conquest

Growth capture

Neighbourhoods outside your core that are measurably gaining ground, filtered on a volume floor so a big percentage on a thin zone never attracts budget.

The only source of genuinely additional traffic.

Loyalty

Maintenance

The core that holds. Already captured and already loyal — pressure here defends visit frequency and share against competing destinations. Ranked by weight, because what you protect is mass.

Protection of an existing relationship, not a conquest.

Defence

Recovering your own ground

Core neighbourhoods slipping away. They come to you and no one else — the loss is yours, which is precisely why the lever is yours too. Ranked by what the erosion actually costs you.

A decline you can still reverse.

One exception, by design: if your store is a unit inside a shopping centre, the centre — not the store — is the destination. A neighbourhood that stops coming to the centre cannot be brought back by the tenant alone, whatever the message. In that configuration the third posture becomes Exclusion: those perimeters are named, quantified, and taken out of the budget rather than defended. The report applies the right posture automatically, based on the venue you select.

Value proposition

Operational objective

Stop paying for impressions delivered outside the territory that feeds your store.

Observation window

A recent window you choose. Close enough to reflect the territory as it is now, wide enough to separate a trend from a spike.

Platform neutrality

DSP-agnostic by design. Flow defines the optimal territory; your platform defines the execution — audiences, bids, creative.

The three questions answered

1

Where should the budget go?

Each posture reports its qualified zone count and its share of capturable traffic. The recommended posture for the period is stated explicitly, with the reasoning behind it. Flow qualifies the territory; the split between postures remains your arbitration.

2

How far should it reach?

Each posture is delivered on coverage tiers — Performance, Efficiency, Reach — and each tier contains the one before it. Widening coverage never means abandoning the core. Three ways to buy the same territory, so the plan is sized to the budget rather than the reverse.

3

Can the budget actually fund it?

A plan spread across too many zones under-funds every one of them and delivers nothing anywhere. Set your minimum daily spend per zone and the report returns how many zones your budget can genuinely finance over your flight dates — before the campaign is booked, not after it under-delivers.

Inside the report

Postures

The postures, their qualified zone counts and their coverage tiers, with the allocation guidance in plain language.

Geo-planning

Flight dates, budget, minimum daily spend per zone — and the map of what the plan actually covers, updating as you move the cursors.

Export

The targeting file itself: selected zones, ranking and flight window, in the format your platform ingests.

Four export formats

The same selection, expressed in whichever geometry your platform accepts. Choose the most precise format your DSP supports — each step down from polygon widens the perimeter and re-admits territory the postures deliberately left out.

Polygon

The exact boundary of every selected neighbourhood. The only format that carries the selection without loss.

Postal code

Selected zones mapped to postal geography. Widely supported, moderately coarser.

Radius

Centre point and distance per zone. Convenient, but a circle necessarily re-includes ground the postures excluded.

City

Municipality-level targeting. The fallback for platforms with no sub-city granularity.

What you will receive

A file, not a recommendation to re-key

The export is built to be loaded, not retyped. Zones, ranking and flight window travel together, so the plan that reaches the platform is the plan that was analysed.

A written brief your agency can act on

Every page carries a narrative in plain language: which posture is recommended, what each one would buy you, and what falls outside the budget. No prior training in geomarketing required.

A measured territory, not a declared one

Postures derive from observed visitor origins at neighbourhood granularity — not from declared catchment, not from a drawn radius, not from panel projection.

An honest reading

Drive Digital defines where to buy. It does not claim what the buying will produce. Any statement of media effect requires control zones — and that is a separate, explicit decision.

Data accuracy

Aggregated, privacy-by-design mobility data. Deduplicated unique visitors at neighbourhood granularity — audience captured, not footsteps counted.

Two options

Two questions that do not always arise. Each is added in the configurator and leaves the structure of the report untouched.

Always-on — a fourth posture

Neighbourhoods that already send you traffic while a large share of their households have never come. Weakly captured ground, whatever its rank. Always-on adds a reach-and-awareness posture with coverage left to the planner, alongside the households, income brackets and age profile of every zone it names. The three core postures and their tiers are unaffected if you skip it.

Uplift — incremental measurement

Holds a matched set of neighbourhoods out of the plan and compares the two groups after the flight, returning incremental visits, uplift percentage and real cost per visit. It must be armed before launch — control zones are withheld at planning time, so Uplift cannot be added to a campaign already running or already finished. It costs coverage: the withheld neighbourhoods receive no media, and you trade a share of reach for the ability to know what the rest produced. Measurement continues for one month past the last day of activation, long enough to tell genuine remanence from a closing spike.

What Uplift is, and is not: a comparison between exposed and withheld neighbourhoods establishes a measured difference under the assumption that both groups were moving in parallel before the campaign — an assumption the report displays rather than asserts. It is incrementality, not attribution. Flow does not claim to know which impression caused which visit.

Coverage

Available in the configurator

Shopping centres and retail parks, across every market we cover. Select yours by name and the catchment area is built for you — no eligibility check required.

Available on request

Standalone stores and high streets. Eligibility depends on surface area and geographic separation — contact us and we confirm it before you commit.

Delivery & secure access

Delivered within 72 business hours

Your report is built, published and handed over to your team within 72 business hours of payment being received. No quote, no scoping calls, no back-and-forth.

Enterprise environment

Developed and hosted securely within the Microsoft Power BI ecosystem.

Dedicated workspace, unlimited duration

Your data is isolated in a private, encrypted workspace restricted to your authorised staff. No expiry and no recurring access fee — the deliverable is yours.

Licensing requirement

One active Microsoft Power BI Pro license per end user, at the client's expense. Continuous access is guaranteed as long as this license is maintained.

How to order

Drive Digital is ordered directly online. The configurator builds your scope step by step and the price adjusts as you go — no quote, no purchase order, no waiting.

  1. Configure your activation

    Select your location, the period to read, your flight dates and your export format. Add Uplift here if you intend to measure the campaign — it cannot be added later. The price updates at every step.

  2. Check out

    Pay online by card or SEPA transfer. Your invoice is issued immediately, and the data queries are triggered the moment your payment clears.

  3. Receive your workspace and your file

    Within 72 business hours, your Power BI workspace is published and transferred to your team — postures qualified, budget feasibility set, export ready to load.

Scope: Drive Digital covers programmatic, social and mobile buying. It defines the optimal territory and produces the targeting file — it does not buy media, does not run campaigns and holds no platform account. Outdoor and door-drop activation are served by the same territorial method under Drive pDOOH and Drive Print.

Every euro spent outside your catchment area is a euro spent on someone else's customer.

Configure your activation and receive it within 72 business hours. Configure your activation
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