Ilan Experience
Connect Momentum Event "Hub"
Connect Momentum Event "Hub"
Couldn't load pickup availability
Momentum Event measures what your catchment area did across a short trading event. It separates the movement of the territory from the performance of your hub — and shows which neighbourhoods carried the spike.
Tactical retail activations
A short trading moment operates under intense pressure, distinct mechanics, and concentrated competition. Momentum Event reads one short event in full, evaluated over its flight window.
Tactical windows
Covered by the configurator
Black Friday week, promotional operations, private sales, grand openings, or local anniversary events.
A short event, read week by week.
Two references, not one
How the event is framed
Every event is set against the baseline level your territory was running at — and against the same event Y-1.
A genuine surge is not the same as a seasonal rebound.
Value proposition
Operational objective
Separate what your tactical campaign achieved from what the territory delivered anyway.
Method
The rules of dynamic geomarketing: measuring week-by-week displacement and territorial acceleration during peak windows.
Strategic angle
Deduplicated unique visitors at neighbourhood level — audience captured, not footsteps counted.
The three questions answered
Did the event generate real traction?
The movement generated across the event weeks, measured against the pre-event baseline, then set against the same event window one year earlier. A verdict expressed in points, not impressions.
Where did the surge come from?
Your catchment area is ranked by contribution. Momentum Event splits it into a concentrated base and a temporary expansion perimeter, showing which zones mobilised for the offer — and which remained indifferent.
Who drove the result?
Three levels of observation on a single scale: territory, store, media activation. Each measured against its own reference week, making them directly comparable without declaring artificial attribution.
Inside the report
Footfall
The ultimate verdict: tracking baseline levels, measuring spikes during event weeks, and evaluating post-activation territory performance.
Catchment
Which part of the territory reacted, which zones expanded, which ones lagged behind.
Core
The concentrated base — mobilisation, contribution, and reaction speed across event weeks.
Expansion
The extended base — opportunistic traffic that responds exclusively to high-intensity offers.
Benchmark
Territory, store, and media side by side, on one common scale.
Geo-planning
A recommended position for every zone, ready for your next tactical event brief.
Map
The full catchment area, coloured by position, synchronised with the zone table.
Export
Exportable zone data segmented by status, variance, unique visitors, share, and rank.
What you will receive
A written diagnosis, not a dashboard to interpret
Every page carries a narrative in plain language explaining what each figure means, what it does not mean, and how far it can be trusted. No prior training in geomarketing required.
Zone-level recommendations
Each neighbourhood receives a position for your next event — Growth, decline, stablility — derived from its contribution and its trajectory during the event weeks. Ready to activate high-response zones for your next event.
Data accuracy
Aggregated, privacy-by-design mobility data. Deduplicated unique visitors at neighbourhood granularity, benchmarked against published retail footfall thresholds.
Optional modules
Three questions that do not always arise. Each is added in the configurator, reads in the same grammar as the rest of the report, and leaves its structure untouched.
Competitive benchmark
The same event weeks measured on a comparable neighbouring venue: same territory, same calendar, same weather.
Tactical cannibalisation
During the event, did your growth come from neighbourhoods that also feed your other locations? Up to three sites compared.
Engagement
The time spent in-store during peak weeks. Visit duration is read across bands and compared with the baseline level.
Coverage
Available in the configurator
Shopping centres and retail parks, across every market we cover. Select yours by name and a comparable venue is identified automatically.
Available on request
Standalone stores and high streets. Eligibility depends on surface area and geographic separation — contact us and we confirm it before you commit.
Delivery & secure access
Delivered within 72 business hours
Your report is built, published and handed over to your team within 72 business hours of payment being received. No back-and-forth, no scoping calls, no waiting on a quote.
Enterprise environment
The report is published and hosted exclusively within the Microsoft Power BI ecosystem.
Secure workspace, unlimited duration
Your data is isolated in a dedicated, encrypted online workspace accessible only to authorised stakeholders. No expiration date on your deliverable.
Licensing requirement
Each designated user must hold an active Microsoft Power BI Pro license, at the client's expense. Continuous access is guaranteed as long as this license is maintained.
How to order
Momentum Event is ordered directly online. The configurator builds your scope step by step and the price adjusts as you go — no quote, no purchase order, no waiting.
-
Configure your audit
Select your venue, the event window to audit and your audience profile. Add optional modules if needed. The price updates at every step.
-
Check out
Pay online by card. Your invoice is issued immediately, and data queries are triggered upon payment clearance.
-
Receive your workspace
Within 72 business hours, your Power BI workspace is published and transferred to your team — with the written diagnosis inside.
Your next tactical event is already being planned.
The last one is still unmeasured.
Configure your audit and receive it within 72 business hours.Share
