{"product_id":"door-drop-print-targeting-drive-print","title":"Drive Print","description":"\u003cdiv class=\"prt\"\u003e\n  \u003cstyle\u003e\n    .prt {\n      --prt-ink: #14143C;\n      --prt-body: #243049;\n      --prt-muted: #5A6478;\n      --prt-accent: #00C8C8;\n      --prt-line: #E4E8F2;\n      --prt-panel: #F8F9FF;\n      --prt-badge-ink: #0B1437;\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n      color: var(--prt-body);\n      line-height: 1.6;\n      max-width: 860px;\n      margin: 0 auto;\n    }\n    .prt * { box-sizing: border-box; }\n    .prt__eyebrow {\n      display: inline-block;\n      background: var(--prt-accent);\n      color: var(--prt-badge-ink);\n      font-weight: 700;\n      text-transform: uppercase;\n      letter-spacing: .08em;\n      font-size: 11px;\n      padding: 6px 14px;\n      border-radius: 6px;\n      margin-bottom: 18px;\n    }\n    .prt__lede {\n      font-size: 18px;\n      line-height: 1.55;\n      color: var(--prt-ink);\n      font-weight: 500;\n      margin: 0 0 28px;\n    }\n    .prt__lede strong { font-weight: 700; }\n    .prt__hook {\n      border-left: 3px solid var(--prt-accent);\n      background: var(--prt-panel);\n      border-radius: 0 12px 12px 0;\n      padding: 20px 24px;\n      font-size: 16px;\n      line-height: 1.55;\n      color: var(--prt-ink);\n      margin: 0 0 40px;\n    }\n    .prt__hook strong { font-weight: 700; }\n    .prt__section-label {\n      font-size: 12px;\n      font-weight: 700;\n      text-transform: uppercase;\n      letter-spacing: .1em;\n      color: var(--prt-accent);\n      margin: 48px 0 20px;\n      padding-bottom: 10px;\n      border-bottom: 1px solid var(--prt-line);\n    }\n    .prt__section-label:first-of-type { margin-top: 0; }\n    .prt__intro {\n      font-size: 15px;\n      color: var(--prt-body);\n      margin: 0 0 20px;\n      line-height: 1.55;\n    }\n    .prt__intro strong { color: var(--prt-ink); font-weight: 700; }\n\n    \/* --- configurator CTA --- *\/\n    .prt__cta {\n      display: inline-block;\n      background: var(--prt-accent);\n      color: var(--prt-badge-ink) !important;\n      font-family: inherit;\n      font-size: 15px;\n      font-weight: 700;\n      line-height: 1.2;\n      letter-spacing: .02em;\n      padding: 15px 30px;\n      border-radius: 8px;\n      border: 0;\n      text-decoration: none !important;\n      cursor: pointer;\n      transition: transform .15s ease, box-shadow .15s ease;\n    }\n    .prt__cta:hover, .prt__cta:focus {\n      transform: translateY(-1px);\n      box-shadow: 0 6px 18px rgba(0, 200, 200, .35);\n      text-decoration: none !important;\n    }\n    .prt__cta-bar {\n      display: flex;\n      flex-wrap: wrap;\n      align-items: center;\n      justify-content: space-between;\n      gap: 16px;\n      background: var(--prt-panel);\n      border: 1px solid var(--prt-line);\n      border-radius: 12px;\n      padding: 20px 24px;\n      margin: 0 0 40px;\n    }\n    .prt__cta-bar p {\n      font-size: 15px;\n      color: var(--prt-ink);\n      font-weight: 600;\n      margin: 0;\n      line-height: 1.4;\n      flex: 1 1 240px;\n      min-width: 0;\n    }\n    .prt__close .prt__cta { margin-top: 22px; }\n\n    \/* --- objectives \/ postures --- *\/\n    .prt__postures {\n      display: grid;\n      grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));\n      gap: 1px;\n      background: var(--prt-line);\n      border: 1px solid var(--prt-line);\n      border-radius: 12px;\n      overflow: hidden;\n    }\n    .prt__posture { background: #FFFFFF; padding: 26px 24px; min-width: 0; }\n    .prt__posture h4 {\n      font-size: 19px; font-weight: 700; color: var(--prt-ink);\n      margin: 0 0 4px; line-height: 1.2;\n    }\n    .prt__posture-kicker {\n      font-size: 11px; font-weight: 700; text-transform: uppercase;\n      letter-spacing: .07em; color: var(--prt-muted); margin: 0 0 14px;\n    }\n    .prt__posture-eg { font-size: 14px; color: var(--prt-body); margin: 0 0 14px; line-height: 1.5; }\n    .prt__posture-q {\n      font-size: 15px; color: var(--prt-ink); font-weight: 600; margin: 0;\n      line-height: 1.45; padding-top: 14px; border-top: 1px solid var(--prt-line);\n    }\n\n    \/* --- value grid --- *\/\n    .prt__value {\n      display: grid;\n      grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));\n      gap: 1px;\n      background: var(--prt-line);\n      border: 1px solid var(--prt-line);\n      border-radius: 12px;\n      overflow: hidden;\n    }\n    .prt__value-cell { background: #FFFFFF; padding: 24px 22px; min-width: 0; }\n    .prt__value-cell h4 {\n      font-size: 11px; font-weight: 700; text-transform: uppercase;\n      letter-spacing: .07em; color: var(--prt-muted); margin: 0 0 10px;\n    }\n    .prt__value-cell p { font-size: 15px; color: var(--prt-body); margin: 0; line-height: 1.5; }\n    .prt__value-cell p strong { color: var(--prt-ink); font-weight: 700; }\n\n    \/* --- numbered questions --- *\/\n    .prt__q {\n      display: grid; grid-template-columns: 44px 1fr; gap: 0 18px;\n      align-items: start; margin-bottom: 26px;\n    }\n    .prt__q:last-child { margin-bottom: 0; }\n    .prt__q-num {\n      font-size: 28px; font-weight: 700; color: var(--prt-accent);\n      line-height: 1; letter-spacing: -.02em;\n    }\n    .prt__q-name {\n      font-size: 17px; font-weight: 700; color: var(--prt-ink);\n      margin: 0 0 6px; line-height: 1.3;\n    }\n    .prt__q-text { font-size: 15px; color: var(--prt-body); line-height: 1.5; margin: 0; }\n    .prt__q-text strong { color: var(--prt-ink); font-weight: 700; }\n\n    \/* --- pages \/ tiles --- *\/\n    .prt__pages {\n      display: grid;\n      grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));\n      gap: 1px;\n      background: var(--prt-line);\n      border: 1px solid var(--prt-line);\n      border-radius: 12px;\n      overflow: hidden;\n    }\n    .prt__page { background: #FFFFFF; padding: 20px 22px; min-width: 0; }\n    .prt__page h5 { font-size: 14px; font-weight: 700; color: var(--prt-ink); margin: 0 0 6px; }\n    .prt__page p { font-size: 14px; color: var(--prt-muted); margin: 0; line-height: 1.45; }\n\n    \/* --- modules --- *\/\n    .prt__mod {\n      border-left: 3px solid var(--prt-accent);\n      padding: 4px 0 4px 22px;\n      margin-bottom: 26px;\n    }\n    .prt__mod:last-child { margin-bottom: 0; }\n    .prt__mod-name {\n      font-size: 17px; font-weight: 700; color: var(--prt-ink);\n      margin: 0 0 6px; line-height: 1.25;\n    }\n    .prt__mod-val { font-size: 15px; color: var(--prt-body); line-height: 1.5; margin: 0; }\n    .prt__mod-val strong { color: var(--prt-ink); font-weight: 700; }\n\n    \/* --- steps --- *\/\n    .prt__steps { list-style: none; counter-reset: prtstep; padding: 0; margin: 0; }\n    .prt__steps li {\n      counter-increment: prtstep; position: relative;\n      padding: 0 0 22px 52px; margin: 0;\n    }\n    .prt__steps li:last-child { padding-bottom: 0; }\n    .prt__steps li::before {\n      content: counter(prtstep);\n      position: absolute; left: 0; top: 0;\n      width: 34px; height: 34px;\n      background: var(--prt-ink); color: #FFFFFF;\n      font-size: 14px; font-weight: 700; border-radius: 50%;\n      display: flex; align-items: center; justify-content: center;\n    }\n    .prt__steps li::after {\n      content: \"\"; position: absolute; left: 16px; top: 40px; bottom: 4px;\n      width: 2px; background: var(--prt-line);\n    }\n    .prt__steps li:last-child::after { display: none; }\n    .prt__step-name {\n      font-size: 15px; font-weight: 700; color: var(--prt-ink);\n      display: block; margin: 6px 0 4px;\n    }\n    .prt__step-text { font-size: 15px; margin: 0; line-height: 1.5; }\n\n    \/* --- note --- *\/\n    .prt__note {\n      background: var(--prt-panel);\n      border: 1px solid var(--prt-line);\n      border-radius: 12px;\n      padding: 18px 20px;\n      font-size: 14px;\n      color: var(--prt-muted);\n      margin-top: 24px;\n    }\n    .prt__note strong { color: var(--prt-ink); font-weight: 700; }\n\n    \/* --- closing --- *\/\n    .prt__close {\n      background: var(--prt-ink);\n      border-radius: 14px;\n      padding: 32px 30px;\n      margin-top: 48px;\n      text-align: center;\n    }\n    .prt__close p {\n      color: #FFFFFF; font-size: 17px; line-height: 1.5;\n      margin: 0 0 6px; font-weight: 600;\n    }\n    .prt__close span {\n      display: block; color: #A9B4CC; font-size: 14px; line-height: 1.5;\n    }\n  \u003c\/style\u003e\n\n  \u003cspan class=\"prt__eyebrow\"\u003eDrive Print — Targeted Door-Drop Distribution\u003c\/span\u003e\n\n  \u003cp class=\"prt__lede\"\u003e\n    \u003cstrong\u003eDrive Print qualifies your territory so the distribution serves the objective you actually have.\u003c\/strong\u003e\n    It ranks every neighbourhood of your catchment area, assigns it a media posture, counts the households\n    living there, and hands your distributor a perimeter built on measured customer origins rather than on a\n    circle drawn around the store.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"prt__hook\"\u003e\n    A door-drop is priced per thousand, so the reflex is to print more and spread wider. But the perimeter is\n    the entire targeting: once the leaflets leave the depot, \u003cstrong\u003eevery euro is already committed to a\n    geography chosen weeks earlier\u003c\/strong\u003e. Drive Print makes that choice on measured data instead of a radius\n    and a habit.\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"prt__cta-bar\"\u003e\n    \u003cp\u003eReady to plan your next distribution?\u003c\/p\u003e\n    \u003ca class=\"prt__cta\" href=\"\/en-fr\/pages\/configurator-drive-print\"\u003eConfigure your distribution\u003c\/a\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"prt__section-label\"\u003eThe objective decides the perimeter\u003c\/p\u003e\n  \u003cp class=\"prt__intro\"\u003e\n    A catalogue announcing a sale, a leaflet opening a new store and a flyer defending a losing neighbourhood\n    are three different operations that happen to use the same paper. \u003cstrong\u003eEach neighbourhood receives one\n    posture, and the posture tells you which objective that neighbourhood can serve\u003c\/strong\u003e — so the same\n    budget produces a distribution built for one purpose rather than an average of three.\n  \u003c\/p\u003e\n  \u003cdiv class=\"prt__postures\"\u003e\n    \u003cdiv class=\"prt__posture\"\u003e\n      \u003ch4\u003eConquest\u003c\/h4\u003e\n      \u003cp class=\"prt__posture-kicker\"\u003eWin new ground\u003c\/p\u003e\n      \u003cp class=\"prt__posture-eg\"\u003eNeighbourhoods outside your core that are measurably gaining ground, filtered on a volume floor so a big percentage on a thin zone never earns a print run.\u003c\/p\u003e\n      \u003cp class=\"prt__posture-q\"\u003eThe only source of genuinely additional traffic.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"prt__posture\"\u003e\n      \u003ch4\u003eLoyalty\u003c\/h4\u003e\n      \u003cp class=\"prt__posture-kicker\"\u003eSustain the base\u003c\/p\u003e\n      \u003cp class=\"prt__posture-eg\"\u003eThe core that holds. Already captured and already loyal — a catalogue here drives frequency and basket rather than acquisition. Ranked by weight, because what you sustain is mass.\u003c\/p\u003e\n      \u003cp class=\"prt__posture-q\"\u003eFrequency, not conquest.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"prt__posture\"\u003e\n      \u003ch4\u003eDefence\u003c\/h4\u003e\n      \u003cp class=\"prt__posture-kicker\"\u003eRecover your own ground\u003c\/p\u003e\n      \u003cp class=\"prt__posture-eg\"\u003eCore neighbourhoods slipping away. They come to you and no one else — the loss is yours, which is precisely why the lever is yours too. Ranked by what the erosion actually costs you.\u003c\/p\u003e\n      \u003cp class=\"prt__posture-q\"\u003eA decline you can still reverse.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__note\"\u003e\n    \u003cstrong\u003eOne exception, by design:\u003c\/strong\u003e if your store is a unit inside a shopping centre, the centre —\n    not the store — is the destination. A neighbourhood that stops coming to the centre cannot be brought back\n    by the tenant alone, whatever the leaflet says. In that configuration the third posture becomes\n    \u003cstrong\u003eExclusion\u003c\/strong\u003e: those perimeters are named, quantified, and taken out of the print run rather\n    than defended. The report applies the right posture automatically, based on the venue you select.\n  \u003c\/div\u003e\n\n  \u003cp class=\"prt__section-label\"\u003eValue proposition\u003c\/p\u003e\n  \u003cdiv class=\"prt__value\"\u003e\n    \u003cdiv class=\"prt__value-cell\"\u003e\n      \u003ch4\u003eOperational objective\u003c\/h4\u003e\n      \u003cp\u003eStop printing for households that \u003cstrong\u003ewill never walk through your door\u003c\/strong\u003e, and print more for those that already do.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"prt__value-cell\"\u003e\n      \u003ch4\u003eIncluded in every report\u003c\/h4\u003e\n      \u003cp\u003eThe \u003cstrong\u003ehousehold count of every qualified neighbourhood\u003c\/strong\u003e, with income brackets and age groups. A door-drop is quoted per thousand homes, so the homes are part of the base product.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"prt__value-cell\"\u003e\n      \u003ch4\u003eDistributor-agnostic\u003c\/h4\u003e\n      \u003cp\u003e\u003cstrong\u003eWorks with the distributor you already use.\u003c\/strong\u003e Flow defines the optimal perimeter; your operator handles rounds, timing and delivery.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"prt__section-label\"\u003eThe three questions answered\u003c\/p\u003e\n\n  \u003cdiv class=\"prt__q\"\u003e\n    \u003cdiv class=\"prt__q-num\"\u003e1\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cp class=\"prt__q-name\"\u003eWhich neighbourhoods should receive it?\u003c\/p\u003e\n      \u003cp class=\"prt__q-text\"\u003eEach posture reports its qualified zone count, its share of capturable traffic and the households it contains. The recommended posture for the period is stated explicitly, with the reasoning behind it. \u003cstrong\u003eFlow qualifies the territory; the split between objectives remains your arbitration.\u003c\/strong\u003e\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__q\"\u003e\n    \u003cdiv class=\"prt__q-num\"\u003e2\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cp class=\"prt__q-name\"\u003eHow wide should the distribution go?\u003c\/p\u003e\n      \u003cp class=\"prt__q-text\"\u003eEach posture is delivered on coverage tiers — \u003cstrong\u003ePerformance, Efficiency, Reach\u003c\/strong\u003e — and each tier contains the one before it. Widening the perimeter never means abandoning the core. Print is the least reversible channel there is: once the volume is quoted and the paper is printed, the perimeter is fixed. The tiers let you choose it with numbers rather than with a compass.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__q\"\u003e\n    \u003cdiv class=\"prt__q-num\"\u003e3\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cp class=\"prt__q-name\"\u003eHow many copies does that actually mean?\u003c\/p\u003e\n      \u003cp class=\"prt__q-text\"\u003eEvery tier of every posture carries its household total, so the perimeter converts directly into a print volume. \u003cstrong\u003eYou go to your distributor with a number, not an estimate\u003c\/strong\u003e — and you know, before quoting, what widening the perimeter by one tier would cost you.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"prt__section-label\"\u003eInside the report\u003c\/p\u003e\n  \u003cdiv class=\"prt__pages\"\u003e\n    \u003cdiv class=\"prt__page\"\u003e\n      \u003ch5\u003ePostures\u003c\/h5\u003e\n      \u003cp\u003eThe postures, their qualified zone counts, their household totals and their coverage tiers, with the allocation guidance in plain language.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"prt__page\"\u003e\n      \u003ch5\u003eGeo-planning\u003c\/h5\u003e\n      \u003cp\u003eDistribution dates, budget, cost per thousand — and the map of what the perimeter actually covers, updating as you move the cursors.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"prt__page\"\u003e\n      \u003ch5\u003eExport\u003c\/h5\u003e\n      \u003cp\u003eThe perimeter itself: selected zones, ranking, household counts and distribution window, in the format your distributor works with.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"prt__section-label\"\u003eFour export formats\u003c\/p\u003e\n  \u003cp class=\"prt__intro\"\u003e\n    The same selection, expressed in whichever geography your distributor plans on. \u003cstrong\u003eChoose the most\n    precise format your operator supports\u003c\/strong\u003e — each step down from polygon widens the perimeter and\n    re-admits households the postures deliberately left out, which on this channel is paper you pay for.\n  \u003c\/p\u003e\n  \u003cdiv class=\"prt__pages\"\u003e\n    \u003cdiv class=\"prt__page\"\u003e\n      \u003ch5\u003ePolygon\u003c\/h5\u003e\n      \u003cp\u003eThe exact boundary of every selected neighbourhood. The only format that carries the selection without loss.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"prt__page\"\u003e\n      \u003ch5\u003ePostal code\u003c\/h5\u003e\n      \u003cp\u003eSelected zones mapped to postal geography — the geography most distribution networks are organised on.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"prt__page\"\u003e\n      \u003ch5\u003eRadius\u003c\/h5\u003e\n      \u003cp\u003eCentre point and distance per zone. Convenient, but a circle necessarily re-includes ground the postures excluded.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"prt__page\"\u003e\n      \u003ch5\u003eCity\u003c\/h5\u003e\n      \u003cp\u003eMunicipality-level distribution. The fallback where no sub-city rounds exist.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"prt__section-label\"\u003eWhat you will receive\u003c\/p\u003e\n\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eA perimeter your distributor can quote from\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003eThe export is built to be handed over, not retyped. Zones, ranking, household counts and distribution window travel together, so \u003cstrong\u003ethe perimeter that reaches the depot is the perimeter that was analysed\u003c\/strong\u003e.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eA volume, not a guess\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003ePrint is quoted per thousand homes. Because every qualified neighbourhood carries its household total, \u003cstrong\u003ethe perimeter and the print run are the same decision\u003c\/strong\u003e — and you see the cost of every extra tier before committing to it.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eThe channel where geography is everything\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003eThere is no bid adjustment on a leaflet and no mid-flight optimisation. \u003cstrong\u003eThe perimeter is decided once, and it is the whole of the targeting.\u003c\/strong\u003e Which makes getting it right worth more here than anywhere else.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eA measured territory, not a declared one\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003ePostures derive from observed visitor origins at neighbourhood granularity — not from declared catchment, not from a drawn radius, not from panel projection.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eAn honest reading\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003eDrive Print defines where to distribute. It does not claim what the distribution will produce. \u003cstrong\u003eAny statement of media effect requires control zones — and that is a separate, explicit decision.\u003c\/strong\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eData accuracy\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003eAggregated, privacy-by-design mobility data. \u003cstrong\u003eDeduplicated unique visitors at neighbourhood granularity\u003c\/strong\u003e — audience captured, not footsteps counted.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"prt__section-label\"\u003eTwo options\u003c\/p\u003e\n  \u003cp class=\"prt__intro\"\u003e\n    Two questions that do not always arise. Each is added in the configurator and leaves the structure of the\n    report untouched.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eAlways-on — prospection, properly aimed\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003eNeighbourhoods that already send you traffic while a large share of their households have never come. Weakly captured ground, whatever its rank. \u003cstrong\u003eA leaflet dropped at a home that has never visited you is prospection by definition, so this is the posture most planners arm first on this channel\u003c\/strong\u003e — it names those households and tells you how many there are. The three core postures and their tiers are unaffected if you skip it.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eUplift — incremental measurement\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003eHolds a matched set of neighbourhoods out of the distribution and compares the two groups afterwards, returning incremental visits, uplift percentage and real cost per visit. \u003cstrong\u003eIt must be armed before the run\u003c\/strong\u003e — control zones are withheld at planning time, so Uplift cannot be added once the leaflets are out. It costs coverage: the withheld neighbourhoods receive nothing, and you trade a share of the perimeter for the ability to know what the rest produced. Measurement continues for one month past the last day of distribution.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"prt__note\"\u003e\n    \u003cstrong\u003eWhy this works particularly well on print:\u003c\/strong\u003e in programmatic buying, delivery drifts — the\n    platform arbitrates, and the perimeter actually exposed is never exactly the one planned. A door-drop is\n    deterministic: you know which neighbourhoods received the leaflet and which did not, to the date. The\n    comparison still rests on the assumption that both groups were moving in parallel beforehand — an\n    assumption the report displays rather than asserts. It is incrementality, not attribution.\n  \u003c\/div\u003e\n\n  \u003cp class=\"prt__section-label\"\u003eCoverage\u003c\/p\u003e\n  \u003cdiv class=\"prt__value\"\u003e\n    \u003cdiv class=\"prt__value-cell\"\u003e\n      \u003ch4\u003eAvailable in the configurator\u003c\/h4\u003e\n      \u003cp\u003e\u003cstrong\u003eShopping centres and retail parks\u003c\/strong\u003e, across every market we cover. Select yours by name and the catchment area is built for you — no eligibility check required.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"prt__value-cell\"\u003e\n      \u003ch4\u003eAvailable on request\u003c\/h4\u003e\n      \u003cp\u003e\u003cstrong\u003eStandalone stores and high streets.\u003c\/strong\u003e Eligibility depends on surface area and geographic separation — contact us and we confirm it before you commit.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"prt__section-label\"\u003eDelivery \u0026amp; secure access\u003c\/p\u003e\n\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eDelivered within 72 business hours\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003eYour report is built, published and handed over to your team \u003cstrong\u003ewithin 72 business hours of payment being received\u003c\/strong\u003e. No quote, no scoping calls, no back-and-forth.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eEnterprise environment\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003eDeveloped and hosted securely within the \u003cstrong\u003eMicrosoft Power BI\u003c\/strong\u003e ecosystem.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eDedicated workspace, unlimited duration\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003eYour data is isolated in a private, encrypted workspace restricted to your authorised staff. No expiry and no recurring access fee — \u003cstrong\u003ethe deliverable is yours\u003c\/strong\u003e.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"prt__mod\"\u003e\n    \u003cp class=\"prt__mod-name\"\u003eLicensing requirement\u003c\/p\u003e\n    \u003cp class=\"prt__mod-val\"\u003eOne active \u003cstrong\u003eMicrosoft Power BI Pro\u003c\/strong\u003e license per end user, at the client's expense. Continuous access is guaranteed as long as this license is maintained.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"prt__section-label\"\u003eHow to order\u003c\/p\u003e\n  \u003cp class=\"prt__intro\"\u003e\n    Drive Print is ordered directly online. \u003cstrong\u003eThe configurator builds your scope step by step and the\n    price adjusts as you go\u003c\/strong\u003e — no quote, no purchase order, no waiting.\n  \u003c\/p\u003e\n  \u003col class=\"prt__steps\"\u003e\n    \u003cli\u003e\n      \u003cspan class=\"prt__step-name\"\u003eConfigure your distribution\u003c\/span\u003e\n      \u003cp class=\"prt__step-text\"\u003eSelect your location, the period to read, your distribution dates and your export format. Add Uplift here if you intend to measure the operation — it cannot be added later. The price updates at every step.\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n      \u003cspan class=\"prt__step-name\"\u003eCheck out\u003c\/span\u003e\n      \u003cp class=\"prt__step-text\"\u003ePay online by card or SEPA transfer. Your invoice is issued immediately, and the data queries are triggered the moment your payment clears.\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n      \u003cspan class=\"prt__step-name\"\u003eReceive your workspace and your perimeter\u003c\/span\u003e\n      \u003cp class=\"prt__step-text\"\u003eWithin 72 business hours, your Power BI workspace is published and transferred to your team — postures qualified, household volumes set, perimeter ready to hand to your distributor.\u003c\/p\u003e\n    \u003c\/li\u003e\n  \u003c\/ol\u003e\n\n  \u003cdiv class=\"prt__note\"\u003e\n    \u003cstrong\u003eScope:\u003c\/strong\u003e Drive Print covers door-drop and catalogue distribution. It defines the optimal\n    perimeter and the volume that follows from it — it does not print, does not distribute and holds no\n    contract with an operator. Online and outdoor activation are served by the same territorial method under\n    \u003cstrong\u003eDrive Digital\u003c\/strong\u003e and \u003cstrong\u003eDrive pDOOH\u003c\/strong\u003e.\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"prt__close\"\u003e\n    \u003cp\u003eEvery thousand leaflets dropped outside your catchment area is a thousand you paid to throw away.\u003c\/p\u003e\n    \u003cspan\u003eConfigure your distribution and receive it within 72 business hours.\u003c\/span\u003e\n    \u003ca class=\"prt__cta\" href=\"\/en-fr\/pages\/configurator-drive-print\"\u003eConfigure your distribution\u003c\/a\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ilan Experience","offers":[{"title":"Default Title","offer_id":62980132700490,"sku":null,"price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2851\/9242\/files\/PrintLogo.png?v=1786976028","url":"https:\/\/ilanexperience.com\/en-fr\/products\/door-drop-print-targeting-drive-print","provider":"Ilan Experience","version":"1.0","type":"link"}