{"product_id":"connect-momentum-event-sc","title":"Connect Momentum Event \"Hub\"","description":"\u003cstyle\u003e\n    .eve {\n      --eve-ink: #14143C;\n      --eve-body: #243049;\n      --eve-muted: #5A6478;\n      --eve-accent: #00C8C8;\n      --eve-line: #E4E8F2;\n      --eve-panel: #F8F9FF;\n      --eve-badge-ink: #0B1437;\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n      color: var(--eve-body);\n      line-height: 1.6;\n      max-width: 860px;\n      margin: 0 auto;\n    }\n    .eve * { box-sizing: border-box; }\n    .eve__eyebrow {\n      display: inline-block;\n      background: var(--eve-accent);\n      color: var(--eve-badge-ink);\n      font-weight: 700;\n      text-transform: uppercase;\n      letter-spacing: .08em;\n      font-size: 11px;\n      padding: 6px 14px;\n      border-radius: 6px;\n      margin-bottom: 18px;\n    }\n    .eve__lede {\n      font-size: 18px;\n      line-height: 1.55;\n      color: var(--eve-ink);\n      font-weight: 500;\n      margin: 0 0 28px;\n    }\n    .eve__lede strong { font-weight: 700; 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margin: 0; }\n    .eve__q-text strong { color: var(--eve-ink); font-weight: 700; }\n\n    \/* --- report pages --- *\/\n    .eve__pages {\n      display: grid;\n      grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));\n      gap: 1px;\n      background: var(--eve-line);\n      border: 1px solid var(--eve-line);\n      border-radius: 12px;\n      overflow: hidden;\n    }\n    .eve__page { background: #FFFFFF; padding: 20px 22px; min-width: 0; }\n    .eve__page h5 { font-size: 14px; font-weight: 700; color: var(--eve-ink); margin: 0 0 6px; }\n    .eve__page p { font-size: 14px; color: var(--eve-muted); margin: 0; line-height: 1.45; }\n\n    \/* --- modules \/ blocks --- *\/\n    .eve__mod {\n      border-left: 3px solid var(--eve-accent);\n      padding: 4px 0 4px 22px;\n      margin-bottom: 26px;\n    }\n    .eve__mod:last-child { margin-bottom: 0; }\n    .eve__mod-name {\n      font-size: 17px; font-weight: 700; color: var(--eve-ink);\n      margin: 0 0 6px; line-height: 1.25;\n    }\n    .eve__mod-val { font-size: 15px; color: var(--eve-body); line-height: 1.5; margin: 0; }\n    .eve__mod-val strong { color: var(--eve-ink); font-weight: 700; }\n\n    \/* --- steps --- *\/\n    .eve__steps { list-style: none; counter-reset: evestep; padding: 0; margin: 0; }\n    .eve__steps li {\n      counter-increment: evestep;\n      position: relative;\n      padding: 0 0 22px 52px;\n      margin: 0;\n    }\n    .eve__steps li:last-child { padding-bottom: 0; }\n    .eve__steps li::before {\n      content: counter(evestep);\n      position: absolute; left: 0; top: 0;\n      width: 34px; height: 34px;\n      background: var(--eve-ink); color: #FFFFFF;\n      font-size: 14px; font-weight: 700; border-radius: 50%;\n      display: flex; align-items: center; justify-content: center;\n    }\n    .eve__steps li::after {\n      content: \"\"; position: absolute; left: 16px; top: 40px; bottom: 4px;\n      width: 2px; background: var(--eve-line);\n    }\n    .eve__steps li:last-child::after { display: none; }\n    .eve__step-name {\n      font-size: 15px; font-weight: 700; color: var(--eve-ink);\n      display: block; margin: 6px 0 4px;\n    }\n    .eve__step-text { font-size: 15px; margin: 0; line-height: 1.5; }\n\n    \/* --- note --- *\/\n    .eve__note {\n      background: var(--eve-panel);\n      border: 1px solid var(--eve-line);\n      border-radius: 12px;\n      padding: 18px 20px;\n      font-size: 14px;\n      color: var(--eve-muted);\n      margin-top: 24px;\n    }\n    .eve__note strong { color: var(--eve-ink); font-weight: 700; }\n\n    \/* --- closing --- *\/\n    .eve__close {\n      background: var(--eve-ink);\n      border-radius: 14px;\n      padding: 32px 30px;\n      margin-top: 48px;\n      text-align: center;\n    }\n    .eve__close p {\n      color: #FFFFFF;\n      font-size: 17px;\n      line-height: 1.5;\n      margin: 0 0 6px;\n      font-weight: 600;\n    }\n    .eve__close span {\n      display: block;\n      color: #A9B4CC;\n      font-size: 14px;\n      line-height: 1.5;\n    }\n  \u003c\/style\u003e\n\u003cdiv class=\"eve\"\u003e\n\u003cspan class=\"eve__eyebrow\"\u003eMomentum Event HUB — Tactical Event Territorial Audit\u003c\/span\u003e\n\u003cp class=\"eve__lede\"\u003e\u003cstrong\u003eMomentum Event measures what your catchment area did across a short trading event.\u003c\/strong\u003e It separates the movement of the territory from the performance of your hub — and shows which neighbourhoods carried the spike.\u003c\/p\u003e\n\u003cdiv class=\"eve__hook\"\u003eA short activation boosting footfall by +20% looks like a success—until you uncover the real driver: secondary zones saw \u003cb\u003e4x higher event responsiveness\u003c\/b\u003e than your core catchment area. Momentum Event isolates the true territory surge that neither in-store counters nor media platforms can track.\u003c\/div\u003e\n\u003cp class=\"eve__section-label\"\u003eTactical retail activations\u003c\/p\u003e\n\u003cp class=\"eve__intro\"\u003eA short trading moment operates under intense pressure, distinct mechanics, and concentrated competition. \u003cstrong\u003eMomentum Event reads one short event in full\u003c\/strong\u003e, evaluated over its flight window.\u003c\/p\u003e\n\u003cdiv class=\"eve__formats\"\u003e\n\u003cdiv class=\"eve__format\"\u003e\n\u003ch4\u003eTactical windows\u003c\/h4\u003e\n\u003cp class=\"eve__format-kicker\"\u003eCovered by the configurator\u003c\/p\u003e\n\u003cp class=\"eve__format-eg\"\u003eBlack Friday week, promotional operations, private sales, grand openings, or local anniversary events.\u003c\/p\u003e\n\u003cp class=\"eve__format-q\"\u003eA short event, read week by week.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__format\"\u003e\n\u003ch4\u003eTwo references, not one\u003c\/h4\u003e\n\u003cp class=\"eve__format-kicker\"\u003eHow the event is framed\u003c\/p\u003e\n\u003cp class=\"eve__format-eg\"\u003eEvery event is set against the baseline level your territory was running at — and against the same event Y-1.\u003c\/p\u003e\n\u003cp class=\"eve__format-q\"\u003eA genuine surge is not the same as a seasonal rebound.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"eve__section-label\"\u003eValue proposition\u003c\/p\u003e\n\u003cdiv class=\"eve__value\"\u003e\n\u003cdiv class=\"eve__value-cell\"\u003e\n\u003ch4\u003eOperational objective\u003c\/h4\u003e\n\u003cp\u003eSeparate what your tactical campaign achieved from \u003cstrong\u003ewhat the territory delivered anyway\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__value-cell\"\u003e\n\u003ch4\u003eMethod\u003c\/h4\u003e\n\u003cp\u003eThe rules of \u003cstrong\u003edynamic geomarketing\u003c\/strong\u003e: measuring week-by-week displacement and territorial acceleration during peak windows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__value-cell\"\u003e\n\u003ch4\u003eStrategic angle\u003c\/h4\u003e\n\u003cp\u003eDeduplicated unique visitors at \u003cstrong\u003eneighbourhood level\u003c\/strong\u003e — audience captured, not footsteps counted.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"eve__section-label\"\u003eThe three questions answered\u003c\/p\u003e\n\u003cdiv class=\"eve__q\"\u003e\n\u003cdiv class=\"eve__q-num\"\u003e1\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"eve__q-name\"\u003eDid the event generate real traction?\u003c\/p\u003e\n\u003cp class=\"eve__q-text\"\u003eThe movement generated across the event weeks, measured against the pre-event baseline, then set against the same event window one year earlier. \u003cstrong\u003eA verdict expressed in points, not impressions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__q\"\u003e\n\u003cdiv class=\"eve__q-num\"\u003e2\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"eve__q-name\"\u003eWhere did the surge come from?\u003c\/p\u003e\n\u003cp class=\"eve__q-text\"\u003eYour catchment area is ranked by contribution. Momentum Event splits it into a concentrated base and a temporary expansion perimeter, showing \u003cstrong\u003ewhich zones mobilised for the offer\u003c\/strong\u003e — and which remained indifferent.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__q\"\u003e\n\u003cdiv class=\"eve__q-num\"\u003e3\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"eve__q-name\"\u003eWho drove the result?\u003c\/p\u003e\n\u003cp class=\"eve__q-text\"\u003eThree levels of observation on a single scale: \u003cstrong\u003eterritory, store, media activation\u003c\/strong\u003e. Each measured against its own reference week, making them directly comparable without declaring artificial attribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"eve__section-label\"\u003eInside the report\u003c\/p\u003e\n\u003cdiv class=\"eve__pages\"\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eFootfall\u003c\/h5\u003e\n\u003cp\u003eThe ultimate verdict: tracking baseline levels, measuring spikes during event weeks, and evaluating post-activation territory performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eCatchment\u003c\/h5\u003e\n\u003cp\u003eWhich part of the territory reacted, which zones expanded, which ones lagged behind.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eCore\u003c\/h5\u003e\n\u003cp\u003eThe concentrated base — mobilisation, contribution, and reaction speed across event weeks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eExpansion\u003c\/h5\u003e\n\u003cp\u003eThe extended base — opportunistic traffic that responds exclusively to high-intensity offers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eBenchmark\u003c\/h5\u003e\n\u003cp\u003eTerritory, store, and media side by side, on one common scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eGeo-planning\u003c\/h5\u003e\n\u003cp\u003eA recommended position for every zone, ready for your next tactical event brief.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eMap\u003c\/h5\u003e\n\u003cp\u003eThe full catchment area, coloured by position, synchronised with the zone table.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eExport\u003c\/h5\u003e\n\u003cp\u003eExportable zone data segmented by status, variance, unique visitors, share, and rank.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"eve__section-label\"\u003eWhat you will receive\u003c\/p\u003e\n\u003cdiv class=\"eve__mod\"\u003e\n\u003cp class=\"eve__mod-name\"\u003eA written diagnosis, not a dashboard to interpret\u003c\/p\u003e\n\u003cp class=\"eve__mod-val\"\u003eEvery page carries a narrative in plain language explaining what each figure means, what it does not mean, and how far it can be trusted. \u003cstrong\u003eNo prior training in geomarketing required.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__mod\"\u003e\n\u003cp class=\"eve__mod-name\"\u003eZone-level recommendations\u003c\/p\u003e\n\u003cp class=\"eve__mod-val\"\u003eEach neighbourhood receives a position for your next event — \u003cstrong\u003eGrowth, decline, stablility\u003c\/strong\u003e — derived from its contribution and its trajectory during the event weeks. Ready to activate high-response zones for your next event.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__mod\"\u003e\n\u003cp class=\"eve__mod-name\"\u003eData accuracy\u003c\/p\u003e\n\u003cp class=\"eve__mod-val\"\u003eAggregated, privacy-by-design mobility data. Deduplicated unique visitors at neighbourhood granularity, benchmarked against published retail footfall thresholds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"eve__section-label\"\u003eOptional modules\u003c\/p\u003e\n\u003cp class=\"eve__intro\"\u003eThree questions that do not always arise. Each is added in the configurator, reads in the same grammar as the rest of the report, and leaves its structure untouched.\u003c\/p\u003e\n\u003cdiv class=\"eve__pages\"\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eCompetitive benchmark\u003c\/h5\u003e\n\u003cp\u003eThe same event weeks measured on a comparable neighbouring venue: same territory, same calendar, same weather.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eTactical cannibalisation\u003c\/h5\u003e\n\u003cp\u003eDuring the event, did your growth come from neighbourhoods that also feed your other locations? Up to three sites compared.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__page\"\u003e\n\u003ch5\u003eEngagement\u003c\/h5\u003e\n\u003cp\u003eThe time spent in-store during peak weeks. Visit duration is read across bands and compared with the baseline level.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"eve__section-label\"\u003eCoverage\u003c\/p\u003e\n\u003cdiv class=\"eve__value\"\u003e\n\u003cdiv class=\"eve__value-cell\"\u003e\n\u003ch4\u003eAvailable in the configurator\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eShopping centres and retail parks\u003c\/strong\u003e, across every market we cover. Select yours by name and a comparable venue is identified automatically.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__value-cell\"\u003e\n\u003ch4\u003eAvailable on request\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eStandalone stores and high streets.\u003c\/strong\u003e Eligibility depends on surface area and geographic separation — contact us and we confirm it before you commit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"eve__section-label\"\u003eDelivery \u0026amp; secure access\u003c\/p\u003e\n\u003cdiv class=\"eve__mod\"\u003e\n\u003cp class=\"eve__mod-name\"\u003eDelivered within 72 business hours\u003c\/p\u003e\n\u003cp class=\"eve__mod-val\"\u003eYour report is built, published and handed over to your team \u003cstrong\u003ewithin 72 business hours of payment being received\u003c\/strong\u003e. No back-and-forth, no scoping calls, no waiting on a quote.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__mod\"\u003e\n\u003cp class=\"eve__mod-name\"\u003eEnterprise environment\u003c\/p\u003e\n\u003cp class=\"eve__mod-val\"\u003eThe report is published and hosted exclusively within the \u003cstrong\u003eMicrosoft Power BI\u003c\/strong\u003e ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__mod\"\u003e\n\u003cp class=\"eve__mod-name\"\u003eSecure workspace, unlimited duration\u003c\/p\u003e\n\u003cp class=\"eve__mod-val\"\u003eYour data is isolated in a dedicated, encrypted online workspace accessible only to authorised stakeholders. \u003cstrong\u003eNo expiration date on your deliverable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eve__mod\"\u003e\n\u003cp class=\"eve__mod-name\"\u003eLicensing requirement\u003c\/p\u003e\n\u003cp class=\"eve__mod-val\"\u003eEach designated user must hold an active \u003cstrong\u003eMicrosoft Power BI Pro\u003c\/strong\u003e license, at the client's expense. Continuous access is guaranteed as long as this license is maintained.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"eve__section-label\"\u003eHow to order\u003c\/p\u003e\n\u003cp class=\"eve__intro\"\u003eMomentum Event is ordered directly online. \u003cstrong\u003eThe configurator builds your scope step by step and the price adjusts as you go\u003c\/strong\u003e — no quote, no purchase order, no waiting.\u003c\/p\u003e\n\u003col class=\"eve__steps\"\u003e\n\u003cli\u003e\n\u003cspan class=\"eve__step-name\"\u003eConfigure your audit\u003c\/span\u003e\n\u003cp class=\"eve__step-text\"\u003eSelect your venue, the event window to audit and your audience profile. Add optional modules if needed. The price updates at every step.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"eve__step-name\"\u003eCheck out\u003c\/span\u003e\n\u003cp class=\"eve__step-text\"\u003ePay online by card. Your invoice is issued immediately, and data queries are triggered upon payment clearance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"eve__step-name\"\u003eReceive your workspace\u003c\/span\u003e\n\u003cp class=\"eve__step-text\"\u003eWithin 72 business hours, your Power BI workspace is published and transferred to your team — with the written diagnosis inside.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv class=\"eve__note\"\u003e\n\u003cstrong\u003eScope:\u003c\/strong\u003e Momentum Event reads a short trading event and hands over a territorial diagnosis. Multi-month commercial periods are audited by \u003cstrong\u003eMomentum Season\u003c\/strong\u003e. Neither product runs campaigns or produces a ready-to-load targeting file: budget allocation and channel execution belong to \u003cstrong\u003eFlow Drive\u003c\/strong\u003e.\u003c\/div\u003e\n\u003cdiv class=\"eve__close\"\u003e\n\u003cp\u003eYour next tactical event is already being planned.\u003c\/p\u003e\n\u003cp\u003e The last one is still unmeasured.\u003c\/p\u003e\n\u003cspan\u003eConfigure your audit and receive it within 72 business hours.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ilan Experience","offers":[{"title":"Default Title","offer_id":63403045880138,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2851\/9242\/files\/MomentumLogo.png?v=1786725096","url":"https:\/\/ilanexperience.com\/en-fr\/products\/connect-momentum-event-sc","provider":"Ilan Experience","version":"1.0","type":"link"}