Your territory scored. Your media optimised.
Flow Activate scores every zone in your catchment area, selects the right activation strategy and delivers a media allocation plan ready for your agency or DSP. Flow does not broadcast. It plans. You activate.
35 %
of media budget wasted on zones that will never convert
12 %
increase in secondary zone capture in 2 quarters with dynamic media pressure
46 %
of marketing decision-makers rely on catchment data older than 18 months
50 %
higher in-store conversion rate for campaigns using dynamic proximity attributes
Adtech fee · per campaign. Flow Activate does not broadcast — it delivers the plan. Your agency or DSP executes.
From territory data to media plan. Before every campaign.
Flow Activate does not broadcast. It scores, plans and measures. Your agency or DSP executes.
Territory scored
Every zone in your catchment area receives an Activation Score based on real physical traffic data.
Flow ActivateStrategy selected
Flow recommends one of four strategies — Conquest, Defense, Global or Recruit — based on your zone dynamics.
Flow ActivateClean sheet generated
A media budget allocation plan by zone — ROI, Efficiency or Reach profile — ready to transmit to your agency or DSP.
Flow ActivateAgency / DSP executes
You transmit the clean sheet to your media partner. They activate across display, social, DOOH or search — on the exact zones Flow identified.
Your agency / DSPUplift measured
Flow measures the incremental traffic uplift between exposed and control zones — isolating the net effect of your campaign.
Flow ActivateFlow Activate delivers the plan. Your agency or DSP executes the campaign. Activation remains on the client side — Flow does not broadcast, buy or manage media.
One tool. Three media profiles.
Flow Activate speaks to every stakeholder in the media chain — from budget decision to DSP execution.
Chief Marketing Officer
I spend X on local media but I have no idea which zones actually drive footfall.
Flow Activate gives you
- Territorial justification for every euro spent
- Activation score per zone — no more gut decisions
- Uplift measurement to prove ROI to your board
- Strategy aligned with real catchment dynamics
Media Planner
My client wants geo-targeted campaigns but I have no territorial data to justify the targeting.
Flow Activate gives you
- A clean sheet ready to integrate into your media plan
- Zone-level budget allocation by ROI · Efficiency · Reach profile
- Territory data to justify geo-premium targeting to your client
- Uplift report to validate campaign performance post-activation
Trading Desk
I need qualified geographic segments to activate programmatic campaigns that convert in-store.
Flow Activate gives you
- SAT-scored zones as geo-targeting segments
- Activation Score to prioritise bid pressure by zone
- Clean sheet exportable to your DSP workflow
- Post-campaign uplift data to optimise future activations
Three territories. One activation plan. Before every campaign.
Explore live Flow Activate reports on three flagship assets. See territory activation scores, strategy recommendations and media allocation plans — before activating on your own network.
Live activation data. Reports updated before each campaign — enter your access code to explore territory scores, activation strategies and media allocation plans.
La Maquinista
Shopping Centre
Barcelona's leading shopping centre — 80,000 m² · 200+ brands. Territory activation scores, media allocation plan and uplift measurement.
Odysseum
Shopping Centre
Montpellier's flagship centre — territory activation scores, strategy selection and media budget allocation by zone.
Ring Kortrijk
Retail Park
West Flanders' prime retail destination — activation scores, ROI · Efficiency · Reach zone profiles and uplift tracking.
Reports are delivered via Power BI — accessible directly in your browser. No Power BI licence required for demo access.
Need activation planning on a specific asset or portfolio?
Flow Activate works on any store, retail park, shopping centre or high street across Belgium, France and Spain. Contact us to discuss your scope.